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THE BLOG * MELISSA MACKEY CREATIVE * THE BLOG

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social media

What High-Level Brands Know About Social Growth

Read Post What High-Level Brands Know About Social Growth
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business tips

Here’s a Secret About Business Consistency

Read Post Here’s a Secret About Business Consistency
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website

6 Website Mistakes You May Be Making

Read Post 6 Website Mistakes You May Be Making
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branding

Why Brand Consistency Is Non-Negotiable for High-Level Business Growth

Read Post Why Brand Consistency Is Non-Negotiable for High-Level Business Growth
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productivity and organization

ADHD Productivity Tips for Entrepreneurs With Big Goals (and Busy Brains)

Read Post ADHD Productivity Tips for Entrepreneurs With Big Goals (and Busy Brains)
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mindset

How to Escape the Comparison Trap (Without Losing Sight of Your Business)

Read Post How to Escape the Comparison Trap (Without Losing Sight of Your Business)
Melissa Mackey | Web Designer + Brand Strategist

melissamackeycreative

Helping high-achieving women scale with purpose. Where strategy meets empathy and design meets conversion. Your next chapter starts with clarity. ⬇️

If I’m being honest, when I first started my bus If I’m being honest, when I first started my business, my first brand and website was a hot mess. I had no idea what I was doing and it really didn’t feel like me. 

And it did nothing to attract or convert my idea clients or help me show up as an expert. 

I knew what I wanted to offer, and that my offers were valuable to the right clients, but I struggled to find the right words, the right voice, the right message.

I thought I needed to just ‘look professional’ instead of focusing on what would actually attract my right-fit clients AND what would be authentic to my mission, personality, and values.

But once I focused on getting clear on my own brand foundations and aligned my brand, website, message, and offers, everything started clicking and working. 

I’ve been thinking about creating a new kind of space to help other women coaches, course creators, and service providers find that clarity and alignment faster and more affordably than my high touch, high ticket strategy intensives.  Stay tuned! 

Send me a 👀 to my DMs if you’re curious about what I’m creating!

#brandstrategist #websitecopywriter #brandstrategyconsultant #freelancecopywriter #wordpresswebdesign #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips
Is your brand, website, and messaging working as h Is your brand, website, and messaging working as hard as you do? Or do they still reflect an earlier version of you and confusing your potential clients?

My Brand and Website Clarity Check is a 🆓 Notion template that I created for you to check your own brand and website with a self audit and take a step towards getting unstuck. 

Grab it while it’s still 🆓!

#brandstrategist #websitecopywriter #brandstrategyconsultant #freelancecopywriter #wordpresswebdesign #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips
If you’re feeling like your website and brand ju If you’re feeling like your website and brand just isn’t working, is outdated, or isn’t aligned to where your business is going, I get it. I’ve been there too. We all have at some point. 

But what many people may not tell you is that you may not need a whole new brand and website right now. 

You might just need more clarity in your current brand, website, and message. 

While yes, there is definitely a time and place for a whole rebrand or redesign, many times just an update or refresh is what is needed to get your brand and website working for you again. 

My Brand and Website Clarity Check was created to help you figure out what’s working, what’s not, and if it’s time for a redesign or just a refresh.

Grab it now while it’s $free.99 and get your website and brand clarity checked!

#brandstrategist #websitecopywriter #brandstrategyconsultant #freelancecopywriter #wordpresswebdesign #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips #brandclarity #brandconsultant #messagingstrategy
When I created my first website, I had no idea wha When I created my first website, I had no idea what was working or what was completely missing the mark.

I knew it wasn’t really working for me and helping me bring in high-quality ideal clients, but I wasn’t really sure what needed to change to fix it so that it would connect with my ideal clients and lead them to want to work with me. 

That’s why I created my free Brand and Website Clarity Check, so you don’t have to guess like I did.

If you’re no longer in the hustle stage or stuck in DIY and you’ve refined your offers, raised your prices, and grown into a more confident, seasoned version of yourself, but your website, messaging, and visuals still reflect the “earlier you,” it might be time for a refresh.

The Brand and Website Clarity Check is a 10-minute self-guided audit that helps you evaluate whether your brand, messaging, and website are working and aligned with your next level … or if they’re holding you back.

You’ll get access to an interactive Notion template designed to help you audit your brand, messaging, and website, all in one place. (Notion’s totally free and easy to use, even if you’ve never tried it before.)

Is your current brand presence supporting the expert you are now, or holding you back from the opportunities you really want?

Find out now by going to the link in my profile or sending me the word CLARITY to my DM.

#brandstrategist #websitecopywriter #brandstrategyconsultant #freelancecopywriter #wordpresswebdesign #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips
You’ve evolved. But your brand hasn’t. Your w You’ve evolved.
But your brand hasn’t.

Your website, your messaging, your visuals …
they’re still telling the story of the earlier you.

The DIY days.
The burnout era.
The scrappy, hustle version of you.

But now …
You’ve refined.
You’ve raised your rates.
You’ve stepped into your next level.

And your brand and website should reflect that.

Not sure if it’s time for a refresh?

Take my free 10-minute audit and find out.

DM me CLARITY or check the link in my profile to grab The Brand and Website Clarity Check notion template.

#brandstrategist #websitecopywriter #brandstrategyconsultant #freelancecopywriter #wordpresswebdesign #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips
So many successful business owners reach a point w So many successful business owners reach a point where their website, brand strategy, and messaging no longer reflect the level they’ve grown into.

They’ve evolved. Pivoted. Upleveled their offers. But their brand, messaging, and website haven’t kept up.

And it’s costing them: fewer yeses from right-fit clients, being passed over for collaborations, missed opportunities.

If that’s you, you’re not alone. And you’re not doing anything wrong. You’ve simply outgrown what you started with and now it’s time to realign your brand with where you’re going.

But trying to figure it all out yourself when you’re deep inside the business can feel like trying to read the label from inside the bottle. (Let’s be honest, I’ve never actually been inside a bottle to test this out, but you get the metaphor 😉).

I’ve helped coaches, consultants, and service providers like you clarify their brand strategy and messaging, so their audience finally understands the full value of what they offer, and why they’re the perfect person to deliver it, enabling them to really elevate their brands in an authentic and aligned way that actually supports their growth.

Like my client J, who said, “Before working with Melissa, I couldn’t really accurately describe what it is that I do, the people that I help, and how I can help them into a format that was easy to explain to someone and would enable me to connect with the right clients. Now I have so many ideas for social media posts, podcast content, and how to talk to and connect with the right people.”

What would it do for your business to have a brand, message, and website that finally reflects the level you’re operating at?

To feel confident that when people land on your site, they get it, instantly?

To be able to talk about your offers, method, and programs in a way that actually resonates, builds trust, and connects with your perfect-fit clients so they can’t wait to work with you?

That’s exactly what I help with:

✅ Clear, compelling brand strategy and messaging
✅ Strategic, trust-building website copy
✅ Cohesive, conversion-focused design that amplifies your message

I’d love to help you get a clear, strategic brand and website too.
If you want your website to actually work: booking If you want your website to actually work: booking higher-level clients, attracting more opportunities, and positioning you as the only choice your dream clients want to work with, here’s what needs to happen:

1. Updated and aligned brand strategy and messaging.

As your business evolves, your message needs to evolve with it. And yet, this is the step so many entrepreneurs skip when they scale. It may feel basic, but sometimes we need to go back to the basics and be intentional about building a strong foundation.

If your brand strategy and messaging don’t reflect your current level, offers, or the amazing results you’re delivering, there will be a disconnect, and your ideal clients will feel it.

An outdated or unclear brand message will not only make your website feel “off,” but it will cost you trust, authenticity, and ultimately, sales.

2. Strategic, conversion-driven website copy based on your brand’s foundation.

Your copy should be based on your foundational brand strategy: who you are, what you stand for, the transformation you create, and who your dream client is (and how they think, feel, decide, struggle, desire, etc).

Premium clients don’t want fluff. They want clarity. Your copy should position you as the natural right choice and speak to your client’s goals, values, and desires with confidence, authority, empathy, authenticity, and trust.

3. A cohesive, strategic, visually stunning website that supports your message.

Your website should not only look amazing, but should create a clear. Intuitive path that supports your copy and guides your right-fit clients through a seamless journey from curiosity to conversion. Good design amplifies your message and builds trust from the very first click.

Yes, there’s more to scaling than just these 3 things. But when your website, brand, and message aren’t aligned to where you’re going, they’ll hold you back.

That’s why my Brand & Website Clarity & Conversion Audit is the perfect next step for you.

We’ll look at what’s working, what’s not, and what needs to shift so your website, brand, and message supports your next-level growth.

Drop AUDIT below or in my DMs and I’ll send you the details. ❤️
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Brand strategy, messaging, web design, & copywriting studio based in Wichita, KS & serving clients worldwide.

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"So ... whatever you do, do it all for the glory of God."
- 1 Corinthians 10:31

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