AI Policy* for Melissa Mackey Creative and Melissa Mackey LLC

I embrace cutting-edge tools like Artificial Intelligence in my business. This policy outlines my use of Artificial Intelligence (AI) in creating and distributing content. The goal is to be fully transparent about when, how, and why AI is used, so you know exactly what to expect. Whenever I deviate from the default I’ve set below, I will label as such so that you are aware.

Default AI Involvement Across the Melissa Mackey Creative:

By default, I use AI tools in the following ways:

  • Written Content: Either AI Assisted or AI Free for research, ideation, editing, and polishing.
  • Design & Imagery: AI Free unless specifically stated otherwise.
  • Audio & Video: Audio may be AI Assisted at times (e.g., automatic transcripts, editing software). Voice is AI Free.
  • Video: Remains AI Free unless specifically stated otherwise.
  • Coaching/Consulting: AI assisted (to help with curating advice, making lists & tools, distilling down complex topics, sharpening my advice) or AI Free
  • Website Creation: AI Free unless specifically stated otherwise.
  • Brand Identity Creation: AI Free unless specifically stated otherwise.
  • Brand and Messaging Strategy Guide: May be AI assisted (to help with curating strategy, making lists, distilling down complex topics, sharpening strategy, being more concise in wording, etc)
  • Copywriting: May be AI assisted for research, ideation, editing, and polishing.

How I define these labels:

  • AI Free – This was fully Melissa Mackey, from idea to execution.
  • AI Assisted – AI tools & LLM models were used to help organize, edit, curate, or polish the content you see. There was at least 50% involvement or more from Melissa Mackey with Melissa Mackey guiding the entire process, including the ideas.
  • AI Generated – The majority of this work was done with the help of AI. This may include the idea, the organization, the content, and the execution. More than 50% of the work was handled by AI, including the idea itself.

Transparency & Trust

AI is a powerful tool that’s rapidly changing how we work. Some people judge anyone using AI, while others fully embrace it. AI is a tool—one that’s transforming how we work and create. My stance is simple: transparency over moralization. People just want to know what’s real and what’s not. I recognize that trust hinges on honesty, so I remain open about my AI usage. If you ever have questions about which parts of the process involve AI, just ask!

*This AI policy was revised with permission from Julie Chenell.

Melissa Mackey, web designer and messaging strategist, sitting at a table with female entrepreneur friends, holding a glass of wine

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