Recent work from
Melissa Mackey Creative

medication management practice

Website design by Melissa Mackey Creative - for Lioness Healing and Wellness - before and after

Brand Strategy | Website Design

Client: Lioness Healing and Wellness

Our goal for this project was to create a website that truly reflects this medication management practice’s brand, voice, and values—while working within their already established brand design. Their approach to care is different: they take time to truly listen, understand, and treat patients as whole individuals rather than just a diagnosis. Compassion, integrity, and patient-first care are at the heart of their practice, and their website needed to reflect that.

To ensure the design aligned with their mission, we started with a condensed version of my brand strategy and messaging intensive. This allowed me to gain a deeper understanding of their business and brand before translating it onto the website. The goal was to blend warmth and professionalism, striking a balance between clarity, structure, and inviting design.

The result of this refresh was a more user-friendly, visually cohesive website that improves readability, simplifies navigation, and enhances the overall flow, making it easier for visitors to connect with the practice and take the next step in their care.

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holistic Health coach

graphic of the sales page design, sales page copy, and funnel build for Modern Hippie Girl Wellness, by Melissa Mackey Creative

Sales Page Design | Sales Page Copy | Funnel Build (FG Funnels)

Client: Modern Hippie Girl Wellness

Helping women feel seen, supported, and empowered in their healing journey was at the heart of this funnel project for Modern Hippie Girl Wellness.

The goal was to create a strategic low-ticket funnel centered around the Holistic Health Guide — a simplified, DIY starting point designed to help women better understand the root causes behind symptoms like hormone imbalance, gut issues, inflammation, fatigue, weight struggles, and nervous system dysregulation.

For this project, I wrote the sales page copy, designed the funnel pages, and built the full funnel experience inside FG Funnels, including the sales page, order bump, upsells, email nurture flow, and automations. The messaging was intentionally crafted to balance empathy and authority — helping visitors feel understood while clearly communicating a hopeful, actionable path forward.

The final funnel was designed to not only generate immediate sales and leads, but also nurture buyers toward the client’s larger signature program over time through strategic messaging, education, and relationship-building.

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author

Graphic of sales page design, book funnel build, course and membership set up for the Business of Freedom book funnel by Melissa Mackey Creative

Sales Page Design | Book Funnel Build | Membership & Course Set up (FG Funnels)

Client: The Business of Freedom

Helping women rethink success, freedom, and financial security through a more sustainable and values-driven lens was at the heart of this funnel and membership project for The Business of Freedom.

The goal of this project was to create a strategic book launch funnel and membership experience centered around the release of the client’s book, which explores topics like escaping the time-for-money trap, redefining wealth, and building a life that aligns with motherhood, purpose, and personal freedom.

The project included the design and build of multiple funnels inside FG Funnels, including a free preview funnel offering the first two book chapters and a Founder’s Circle membership funnel designed to support the book launch through a chapter-by-chapter release experience. I also built out the membership area and automation systems to deliver monthly chapter content, Zoom call replays, and member access throughout the launch.

The messaging and funnel structure were intentionally designed to balance emotional connection with strategic clarity, helping visitors feel seen and understood while guiding them naturally from curiosity and resonance into deeper community involvement and support of the project.

The final result was a cohesive funnel and membership ecosystem that supports lead generation, audience nurturing, community-building, and long-term engagement around the book launch experience.

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life coach

Website design and copy by Melissa Mackey Creative - for Serenity Life Coaching - before and after

Messaging Strategy | Website Design | Website Copy

Client: Serenity Life Coaching

A well-structured website should clearly communicate a brand’s message while guiding visitors effortlessly toward taking the next step. For Serenity Life Coaching, we again began with a condensed version of my brand strategy and messaging intensive, which allowed me to gain a deeper understanding of their business and brand before translating it onto the website. I then refined both the design and website copy, staying in alignment with their already established brand identity, and created a site that speaks directly to career-driven women seeking balance.

The new layout is more engaging and intentional, reinforcing the business and brand’s credibility while making the client journey seamless. From strategic copy improvements to a cleaner, more conversion-friendly design, this refresh ensures that visitors instantly connect with and understand the value Jessica brings to her clients and how Serenity Life Coaching can support them in their personal and professional life, making it easy for them to take the next step to working with her.

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therapy practice

Brand design, website design, and website copy by Melissa Mackey Creative for Thrive Therapy

Brand Strategy | Brand Design | Website Design

Client: Thrive Therapy

Supporting businesses that make a real impact is something I care deeply about, and Thrive Therapy’s mission to create a safe space for teens made this project especially meaningful.

We began with my Reclaim Your Brand VIP Day Intensive, where I helped clarify their brand strategy and messaging to ensure their identity, values, voice, target audience, position, and message were clearly defined. From there, I carried this foundation throughout the entire project, crafting a cohesive brand identity, designing a visually engaging and professional website, and writing clear, intentional copy that communicates their commitment to teen mental health.

The result is a brand, website, and message that foster trust and connection with both teens and their parents, helping Thrive Therapy stand out as a place where young people feel seen, supported, and understood.

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Science Educator and Course Creator

Graphic of website copy, brand and messaging strategy for The Science Mentor, by Melissa Mackey Creative

Brand and Messaging Strategy | Website Copy

Client: The Science Mentor

Helping students feel confident in science again, and helping parents feel supported in the process, was at the heart of this project for The Science Mentor.

We began with a custom brand and messaging strategy intensive to clarify the brand voice, ideal audience, messaging, and positioning for this online science education business. From there, I translated that strategy into clear, engaging website copy designed to connect with both homeschool families and traditional high school students seeking additional chemistry support.

The project included homepage, about page, live course, and science resources page copy that balanced professionalism with warmth and personality while clearly communicating the value of the client’s self-paced courses, AP Chemistry support, and supplemental resources. The messaging focused on making science feel approachable, understandable, and even fun, while also addressing the real frustrations and overwhelm many students and parents experience around chemistry education.

The result is a strategic, student-centered website foundation that positions The Science Mentor as a trusted guide for high school science support, helping families feel confident they’ve found the right fit for their student’s success.

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adhd coach

Brand design, website design, and website copy by Melissa Mackey Creative for Stephanie Grant, Ascend ADHD Coaching

Brand Strategy | Brand Design | Website Design

Client: Ascend ADHD Coaching

Helping support women with ADHD requires a website and brand that feel both structured and supportive. For Ascend ADHD Coaching, I began with my Reclaim Your Brand VIP Day Intensive, where I helped clarify their brand strategy and messaging to ensure their identity, values, voice, target audience, position, and message were clearly defined. I then developed a cohesive brand identity, refined the messaging and copy, and designed a website that balances clarity with warmth.

The original website lacked a clear visual hierarchy and engaging copy, making it harder for potential clients to see the value of ADHD coaching. The refreshed design features a calming, professional, yet feminine aesthetic, a streamlined navigation, and messaging and copy that speaks directly to the target audience’s needs, making it easier than ever for Stephanie connect with and resonate with her ideal clients and encourage them to take the next step to working with her.

Work with Melissa

The website creation process

Every website project begins with a Business Primer Workshop. Before we write copy, design pages, or build anything in WordPress, High Level, or FG Funnels, we take time to clarify your messaging, determine what the website needs to accomplish, map out the site structure, identify content gaps, and create a clear roadmap for implementation.

This ensures we’re building the right website that your business needs, not just a prettier one.

Step 1: Book a Consult Call

On the initial website consult call, we’ll talk about your business, goals, challenges, current website/funnels, and what support would make the most sense for you specifically.

Step 2: Create a Custom Plan

Through a Business Primer Workshop, we’ll create a clear plan for your messaging, website/funnel structure, content, and next steps so you know exactly what your website or funnel needs before investing in implementation.

Step 3: Build With Confidence

Once your website or funnel strategy and roadmap are in place, we’ll bring your website to life through strategic messaging, thoughtful design, and intentional development.

BOOK A CALL

Find the messaging + website support that’s right for you

FULL MESSAGING + WEBSITE TRANSFORMATION

For business owners who need their messaging, website copy, and website design working together to create a stronger first impression and attract higher-quality opportunities.

BOOK A WEBSITE PROJECT

This is a full website project. We start by clarifying your messaging and positioning, then write your copy, design your website, and bring everything together into one cohesive experience. The result is a website you’re confident to send and that helps the right people quickly see your value and reach out ready to work with you.

INVESTMENT: Custom project pricing (most projects fall between $8k–$10k)

SALES PAGE SPRINT

For business owners who have an offer to sell and a launch coming up and need a sales page that clearly communicates its value and converts interested visitors into buyers.

BOOK A SALES PAGE SPRINT

This 14-day sprint includes a messaging and positioning session, strategic sales page copy, and custom sales page design and build. You’ll walk away with a sales page designed to move the right people from “I’m interested” to “I’m in.”

INVESTMENT: typical investment is $4500

MESSAGING INTENSIVE

For established business owners who know they’ve outgrown their current positioning, messaging, or offers and need clarity before they invest in anything else.

BOOK A MESSAGING INTENSIVE

This 4-week private intensive helps you refine your positioning, messaging, and offers so your ideal clients quickly understand what you do, why it matters, and why you’re the right choice. You’ll walk away with a clear messaging foundation you can confidently use across your website, content, and sales conversations.

INVESTMENT: $1800

THE BUSINESS PRIMER

For business owners who are juggling multiple ideas, offers, or growth opportunities and need clarity on what to prioritize, what to build next, and how everything fits together. (All website projects begin with a Primer.)

BOOK A BUSINESS PRIMER

The Business Primer can help you clarify your messaging, map out your customer journey, identify gaps and opportunities, and create a clear, strategic roadmap before investing time or money in implementation. Whether you’re planning a website redesign, funnel project, offer launch, platform migration, or entering a new stage of growth, you’ll leave with a clear plan and next steps.

INVESTMENT: $650

Melissa Mackey, web designer and messaging strategist, sitting at a table with female entrepreneur friends, holding a glass of wine

Join me on Facebook!

My free Facebook group is where you can hang out with other supportive people on the same journey as you.

This group is specifically for coaches, consultants, service providers, and course creators who are stepping into a new level of leadership, pricing, positioning, or offers and want to stop attracting buyers who hesitate, price-shop, or “need to think about it” and start attracting clients who are already bought in and ready to move forward into working with you.

This is where we have thoughtful, supportive conversations about building and growing a business, including offers, sales, messaging, positioning, leadership, and decision-making, guided by integrity and intention, not hustle or pressure.

Come join us!

JOIN THE GROUP

Brand strategy, messaging, web design, & copywriting studio based in Wichita, KS & serving clients worldwide.

"So ... whatever you do, do it all for the glory of God."
- 1 Corinthians 10:31

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