WEB DESIGNER + MESSAGING STRATEGIST FOR COACHES & CONSULTANTS
Websites that turn “I’ve heard good things about you” into “I’d like to work with you.”
Strategic messaging, copywriting, and website design for established coaches and consultants ready to attract better-fit clients and bigger opportunities.
You’ve built a successful business.
But your website tells a different story.
And if we’re being honest, it makes you cringe anytime someone asks for the link.
So the people finding you through referrals, podcasts, speaking engagements, networking, and your content, visit your website, check it out … then leave without taking the next step. And often, the call bookings that do come in are from people who aren’t quite ready for your current offers, prices, or level of expertise.
And you know this is more than just a design problem, and it’s not something a quick copy edit is going to fix.
Your website should be helping turn visitors into clients while you’re on that podcast, not contradicting the amazing impression you just made.
What if sending your website link was something you actually looked forward to?
No more caveats, disclaimers, or apologizing for your website, just, “Sure, here’s the link!”
And when your perfect-fit client gets there, whether it’s someone who’s been following your content, heard you on a podcast, or got referred by someone who’s familiar your work, your website makes it obvious within the first few seconds that you’re exactly who they’ve been looking for.
They book a call, already ready to buy, and you stop spending the first half of every sales call explaining things your website should have covered before they ever got on the call.
THIS is the website you’re ready for.
Whether you need the full website or just the messaging foundation, you can expect to:
Nail your messaging and positioning.
So your right-fit clients stop scrolling, think, “This is exactly what I’ve been looking for,” and reach out ready to work with you.
Start getting the right inquiries.
From people who are the perfect fit for your offers and don’t blink at the price because they’re already sold on working with you.
Stop being compared and start being chosen.
So the right people stop comparing you to everyone else in your industry and start seeing you as the obvious choice to work with.
What my clients say
Before working with Melissa, I couldn’t really accurately describe what it is that I do, the people that I help, and how I can help them into a format that was easy to explain to someone and would enable me to connect with the right clients.
Now I have so many ideas for social media posts, podcast content, and how to talk to and connect with the right people.
The website transformation process
Every website project begins with a Business Primer Workshop. Before we write copy, design pages, or build anything in WordPress, High Level, or FG Funnels, we take time to clarify your messaging, determine what the website needs to accomplish, map out the site structure, identify content gaps, and create a clear roadmap for implementation.
This ensures we’re building the right website that your business needs, not just a prettier one.
Step 1: Book a Consult Call
On the initial consult call, we’ll talk about your business, goals, challenges, current website or funnels, and where you feel opportunities may be getting missed.
Together, we’ll determine the best next step for your business.
Step 2: Create a Custom Plan
During The Business Primer strategy session, we’ll look at how people are discovering your business, what they need to see and understand before they’re ready to take the next step, where confusion or friction might be getting in the way, and how your website, funnels, offers, and messaging can work together to move the right people toward action.
Step 3: Build With Confidence
Once your strategy and roadmap are in place, we’ll bring everything to life through strategic messaging, thoughtful design, and intentional development, creating an experience that builds trust and moves the right people toward action.
The Clarify → Claim → Communicate Framework™
Every decision we make is guided by two things: your business goals and your clients’ needs. The C3 Framework™ helps us bring those together through strategy, messaging, and website design.
Clarify
Understand your business goals, audience, customer journey and the transformation you provide so we can uncover what your ideal clients need to see in order to take the next step.
Claim
Turn what makes you incredible and unique into clear positioning and messaging that help the right people recognize your value and confidently choose you.
Communicate
Bring it all together through strategic messaging, copy, and a website design that builds trust and turns visibility into booked calls from the people you actually want to work with.
about me – my story
Hey, I’m Melissa Mackey! I’m an ADHD wife, girl mom, and Jesus-loving web designer + messaging strategist.
You can typically find me drinking a cup of coffee, trying to keep up with my two sweet-and-just-a-little-sassy girls.
I spent years watching great coaches and consultants do amazing work while their website sent the wrong people their way. And everywhere I looked, I saw web designers delivering beautiful, polished websites to coaches and consultants without first clarifying the messaging and positioning foundation … but when you skip that, you end up with just a prettier version of the same problem.
The problem was never the design. It was the messaging and positioning. And the way most websites get built doesn’t help: a strategist hands the strategy off to a copywriter who hands the copy off to a designer, with each of them working from the last person’s output, and nobody seeing the whole picture.
That’s why I built a different process with my C3 (Clarify → Claim → Communicate) Framework. We start with positioning and messaging first, then build the copy and website around that foundation. And because it’s all done by one person (me!) from start to finish, nothing gets lost between the strategy and the final website.
The website that got you here doesn’t have to be what keeps you here.
Find the messaging + website support that’s right for you
FULL MESSAGING + WEBSITE TRANSFORMATION
For business owners who need their messaging, website copy, and website design working together to create a stronger first impression and attract higher-quality opportunities.
This is a full website project. We start by clarifying your messaging and positioning, then write your copy, design your website, and bring everything together into one cohesive experience. The result is a website you’re confident to send and that helps the right people quickly see your value and reach out ready to work with you.
INVESTMENT: Custom project pricing (most projects fall between $8k–$10k)
SALES PAGE SPRINT
For business owners who have an offer to sell and a launch coming up and need a sales page that clearly communicates its value and converts interested visitors into buyers.
This 14-day sprint includes a messaging and positioning session, strategic sales page copy, and custom sales page design and build. You’ll walk away with a sales page designed to move the right people from “I’m interested” to “I’m in.”
INVESTMENT: typical investment is $4500
MESSAGING INTENSIVE
For established business owners who know they’ve outgrown their current positioning, messaging, or offers and need clarity before they invest in anything else.
This 4-week private intensive helps you refine your positioning, messaging, and offers so your ideal clients quickly understand what you do, why it matters, and why you’re the right choice. You’ll walk away with a clear messaging foundation you can confidently use across your website, content, and sales conversations.
INVESTMENT: $1800
THE BUSINESS PRIMER
For business owners who are juggling multiple ideas, offers, or growth opportunities and need clarity on what to prioritize, what to build next, and how everything fits together. (All website projects begin with a Primer.)
The Business Primer can help you clarify your messaging, map out your customer journey, identify gaps and opportunities, and create a clear, strategic roadmap before investing time or money in implementation. Whether you’re planning a website redesign, funnel project, offer launch, platform migration, or entering a new stage of growth, you’ll leave with a clear plan and next steps.
