What I’m doing to rediscover my authentic brand voice

Last week I shared an impromptu video on my Instagram where I talked about my real raw thoughts on what I’m doing to rediscover my authentic voice for my business in a world of AI and ChatGPT.

Because I’ve realized that over time I’ve changed how I’m using ChatGPT in my business. I started out just using it for brainstorming, editing, etc, but over time that’s changed into using it for most of my content creation, website copy, emails, and more.

I realized that it’s turned into kind of a crutch for me, taking away my authentic voice. I feel like I’ve forgotten how to even write content for my business! It’s also created a lot of pressure for me when I do try and write something that’s 100% me.

So here’s what I’m doing now to rediscover my brand voice and to take the pressure off of trying to create “perfect” content to post

I am currently just “journaling” my thoughts about brand strategy, messaging, positioning, AI, building trust with your ideal clients, web design, online business, ADHD, etc.

No pressure to write a perfect content piece or even post any of it at all if I don’t want to.

I’m just getting back to writing again, in my own voice, with my own thoughts and beliefs, sharing them is optional.

If I feel any pressure around this at any point, I’m reminding myself that I am just “practicing” writing again. Unless I choose to share something after I’m done writing, this is just for me. That takes the pressure off and allows my thoughts to flow more freely than before.

I’ve been doing this for the last week and it’s actually been really great for my creativity and motivation to write!

I am doing the journaling on my computer and a Google doc as I have found, that’s what works best for me. Typing is faster than pen and paper, which means I’m more likely to be able to keep up with my thoughts. (They move quickly! 😅😆)

I have a hard time, focusing and writing from my phone, so unless I am out somewhere or not with my computer and suddenly have a thought I want to write down, I’m only using my laptop.

I’d love for you to join the conversation and share your thoughts, either as a comment on Instagram or in a DM!

➡️ What have you noticed since you started using AI and ChatGPT?
➡️ How has your use of it changed over time?
➡️ Do you feel like AI has taken away your voice/brand voice?
➡️ Or any other thoughts you want to share!

I’m all about helping coaches, courses, and service providers rediscover their authentic (not AI-driven) brand voice, message, values, and purpose and get even more clear on their ideal client and positioning … so you can reach more people with your message and expertise, in a way that builds trust with your audience and honors your values, personal life, family, and mental health.

That is exactly what I help with inside my 1:1 brand strategy & messaging intensive and my small group program. I invite you to book a consult call with me and let’s chat about how I can help you with just that. ❤️

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