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THE BLOG * MELISSA MACKEY CREATIVE * THE BLOG

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social media

What High-Level Brands Know About Social Growth

Read Post What High-Level Brands Know About Social Growth
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business tips

Here’s a Secret About Business Consistency

Read Post Here’s a Secret About Business Consistency
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website

6 Website Mistakes You May Be Making

Read Post 6 Website Mistakes You May Be Making
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branding

Why Brand Consistency Is Non-Negotiable for High-Level Business Growth

Read Post Why Brand Consistency Is Non-Negotiable for High-Level Business Growth
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productivity and organization

ADHD Productivity Tips for Entrepreneurs With Big Goals (and Busy Brains)

Read Post ADHD Productivity Tips for Entrepreneurs With Big Goals (and Busy Brains)
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mindset

How to Escape the Comparison Trap (Without Losing Sight of Your Business)

Read Post How to Escape the Comparison Trap (Without Losing Sight of Your Business)

melissamackeycreative

Brand strategy & messaging for women entrepreneurs ready to attract better-fit clients & grow with clarity & confidence.
⬇️ Join mini mind waitlist

If you’re looking to confidently market that new If you’re looking to confidently market that new premium offer and start welcoming clients who value your expertise, but you don’t know how to untangle the muddled messaging and fuzzy positioning that’s keeping you invisible, this is for you.

Maybe you’re feeling lost, second-guessing every post and email, and wondering why the only people booking calls are still saying they can’t afford you.

Know that this frustration is normal and can be overcome. There’s a straightforward way through it.

There’s a path that takes you from “I can’t explain what I do without rambling and confusing my ideal clients” to “My best-fit clients immediately see the transformation I provide and are ready to sign on.”

That path is Rooted & Refined, my 6-week, high-touch brand-strategy and messaging mini-mind.

This is perfect for you if you’re an established coach or service provider who’s rebuilt your business after burnout, created a new offer you’re proud of, and now need crystal-clear messaging and positioning to sell your offer to the right people.

Inside Rooted & Refined I’ll take you through my 3 part C3 framework to help you get crystal clear in your brand and message: 

➡️ Brand Heart Blueprint™: define your purpose, values, and voice so your content feels consistent everywhere you show up and makes premium clients trust that you’re the right partner for them

➡️ Strategic Positioning Matrix™: claim the market gap that sets you apart and signals premium value

➡️ Activating Message System™: conversion-ready messaging and trust-building storytelling that moves clients from awareness to “I’m in”

You’ll get live feedback in an intimate cohort (only five seats) so everything is personalized to you and we get deep into your brand strategy and messaging.

All without burning everything down, spending months DIY-ing copy, or cranking out content at midnight.

Spots are limited and the next cohort starts July 14th. If this sounds like the clarity you’ve been craving, DM “REFINED” and I’ll send the details.

#brandstrategist #websitecopywriter #brandstrategyconsultant #webdesignanddevelopment
#onlineserviceprovider #brandstrategists #brandmessaging #marketingadvice #marketingtips
You CAN have a message that pulls in high level, r You CAN have a message that pulls in high level, ready-to-invest clients coming into your offer.

If you’re ready to say goodbye to vague copy and unqualified leads and hello to crystal-clear messaging that books the right clients faster without another round of late-night content guessing, let’s chat. 

Rooted & Refined is a small cohort, high touch mini-mind where we will pin down your brand foundations, sharpen your positioning, and create clear, confident messaging that fills your premium offer, without adding more hustle to your days.

I’m only accepting 5 people (so it’s super high touch) and early bird pricing is happening now! We start July 14th. 

Drop REFINED in my DMs or go to my profile to apply for your seat. See you there! 💜

#brandstrategist #websitecopywriter #brandstrategyconsultant #webdesignanddevelopment
#onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips #brandstrategy #adhdentrepreneur
Getting clear on your messaging and positioning so Getting clear on your messaging and positioning so you can fill your new offer shouldn’t feel this hard.

I know you don’t want to just throw up content to market your new offer without a clear messaging strategy behind it. But you’re working harder than you need to, trying to get clarity to sell your new offer. 

You want all of your time spent marketing your business, your posts, your emails, and your website and sales page to be strategic and actually WORK so you can do less with more. Market your business more sustainably with less hustle and grind.

In fact, you should be able to feel excited to talk about your new offer. You should feel confident to put it out in the world because you know the exact person you’re marketing to, what they’re thinking and feeling, exactly what problem you’re solving and how, and how to talk about it in a way that gets your perfect-fit clients saying yes without hesitation.

But I know you’re second guessing everything, from the offer itself, to exactly who you want to serve with it, to how to talk about it in a clear and compelling way that gets people saying yes faster, to how to stand out in a crowded market and position yourself as the expert they need.

Imagine what it would be like to actually have that clarity and confidence in your offer, your message, and your positioning.

This is exactly what you can expect from my new mini-mind, Rooted & Refined.
 
This high-touch mini-mind is the solution you need to get the clarity you need to be able to show up with confidence, attract right-fit clients, and book out your new premium offer (without staying in constant hustle mode, second guessing, or starting over from scratch).

Over our 6 weeks together, I will take you through my C3 Framework to help you clarify your message and sharpen your positioning so you can attract aligned, high-intent clients, book out your new premium offer, and finally grow your business in a way that supports your life and mental health.

If you’re thinking “heck YES I need this to help me get the clarity and confidence I need to market my offer,” then go to my profile to apply to Rooted & Refined. Only 5 spots and early bird pricing happening now!
If you’re a coach or service provider who is wor If you’re a coach or service provider who is working on refining your brand strategy, messaging, and positioning so that you can call in a new better fit, high-level ideal client and book out a new premium offer, this is for you:

I am so excited to announce that the doors to my new brand messaging and positioning min-mind are OPEN!

This 6-week high touch mini-mind is exactly what you need to refine your brand message and positioning so you can:

✅ show up with confidence,
✅ attract right-fit clients,
✅ and book out your new premium offer

… without starting over from scratch.

During our 6 weeks together, I will take you through my signature C3 Framework which is designed to help you clarify your message and sharpen your positioning so you can attract aligned, high-intent clients, book out your new premium offer, and finally grow your business in a way that supports your life and mental health.

Because, friend, clarity in your message, voice, and positioning isn’t just a nice-to-have. It’s the thing keeping you from booking better-fit clients, raising your rates, or confidently selling what you really want to offer (like that new high ticket offer you’ve been working on).

So if you’re ready for 

✅ Messaging that does the heavy lifting and moves your right-fit, ideal clients to say yes faster
✅ Confidence in exactly how to position your offer as a need-to-have, not a nice-to-have
✅ Clarity on exactly who your premium ideal clients are and how to speak to them in a way that makes them hit that book a call button already sold on working with you,

… then Rooted and Refined is for YOU.

Doors are open now with early-bird pricing available! I’ll only be accepting 5 people into this first round so I can give each person personalized attention, so don’t wait to sign up! Get in now before it fills up (and before the price goes up)!

Link to apply (or book a call with questions) can be found in my bio. See you there! 💜

#brandstrategist #websitecopywriter #brandstrategyconsultant #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips #brandstrategy #adhdentrepreneur
Your business has grown over the years and if you’re like most of us, you’ve made shifts and pivots and changes during the time you’ve been in business.

Each shift means you also need to update your brand’s strategy, messaging, and website. Some changes may be minor, others major, depending on the shift.

But over time, your brand strategy and messaging has gotten muddled and your website copy is now more confusing than clear and is not truly communicating what you do and how and why your ideal clients should choose to work with you. It’s not resonating with the people you want to work with.

Your bounce rate has creeped up, you’re not getting as many inquiries as you used to, and signing clients has gotten harder and harder over time.

Here’s what you need to do:

➡️ Go back to the basics and revisit and rebuild your brand strategy and messaging.
➡️ Get super clear on who you are, what problem you solve, who you do it for, and how.
➡️ Go beyond surface level. Dig deep into your purpose, mission, vision, passion. Get to know your perfect-fit, ideal client intimately - their thoughts, desires, struggles, feelings, goals. 
➡️ Get clear on what makes you unique and different from others in your industry and why your clients should choose you over anyone else they could work with.

If you want to understand who your ideal clients really are, what they actually want, and how to share your solutions in a way that makes them exclaim, “Where have you been all my life?!” so you can close more clients, more quickly, for more money, my 6 week high touch brand strategy and messaging mini mind, Rooted & Refined will help you do just that.

We’ll dive deep into your brand and message and you’ll gain clarity and confidence in your unique brand voice, positioning, and message, so you can communicate your value and expertise in a way that feels authentic and compelling to your ideal clients. 

If you’re ready for this kind of support as you continue to grow and refine your business, the waitlist is open! Leave me a comment or message me WAITLIST or go to my profile to get signed up.
If you’re anything like me, you started this bus If you’re anything like me, you started this business to create a life that lights you up. A life that gives you the freedom and flexibility and space to live your life on your terms. To be able to spend more time with your family each day, take mental health days when you need them, and of course, make an impact in the lives of others. 

While you’ve seen success in your business and know you can sign clients, you want to be able to attract and sign them quicker and more easily and consistently than you have been.

You’re ready to take your business to the next level … the one where you raise your prices, dial in your offers, refine your messaging, and make more money without adding more hours.

Here’s how I can help you do that.

In my 6 week high touch brand strategy and messaging mini mind, Rooted & Refined, we will refine and sharpen your brand strategy, message, and positioning so you can attract aligned, high-intent clients, book out your premium offers, and finally break past the revenue ceiling you’ve been stuck at, without staying in hustle mode to make it happen.

You’ve done the hard part of building the business.

Now it’s time to let your message carry some of that weight. Rooted & Refined will give you the clarity you need to let your voice, message, and positioning pull the right clients in so you can work less hours, make more money, and scale in a sustainable way.

If you’re ready for this kind of support as you continue to grow and refine your business, the waitlist is open! Leave me a comment or message me WAITLIST or go to my profile to get signed up. 

#brandstrategist #websitecopywriter #brandstrategyconsultant #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips #brandstrategy #adhdentrepreneur
If you’re rewriting your website for the third ( If you’re rewriting your website for the third (or thirteenth or thirtieth) time, here’s what you’re missing …

Ok, let’s pause for a minute.

It’s probably not your offer. We both know you’re great at what you do and your clients get amazing results with your offer. That’s not the problem.

The problem is that you’re trying to fix your website copy (and write social posts and emails) without having the clear and strategic foundation you need underneath it.

Maybe you did at one time. But over the years, your business, ideal client, offers, and positioning have shifted. But your message and brand’s foundation haven’t kept up.

When you don’t have crystal clear clarity on your brand strategy, voice, positioning, or who you’re really speaking to, your copy will always feel off, no matter how many times you rewrite it.

You don’t need another version of the same words, you need the intentional strategy behind them.

Inside my 6 week Rooted & Refined mini mind, we’ll clarify your brand voice, positioning, and core message so your copy will finally reflect your business’ growth, connect with the right people, and do the heavy lifting for you of converting clients faster and easier.

So if you’re ready to stop spinning and finally say what you mean clearly, confidently, and in a way that actually connects, send me a DM for more info or join the waitlist in my bio!

#brandstrategist #websitecopywriter #brandstrategyconsultant #freelancecopywriter #wordpresswebdesign #webdesignanddevelopment #onlineserviceprovider #brandstrategists #brandmessaging #freelancingfemales #marketingadvice #marketingtips #brandstrategy
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Brand strategy, messaging, web design, & copywriting studio based in Wichita, KS & serving clients worldwide.

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"So ... whatever you do, do it all for the glory of God."
- 1 Corinthians 10:31

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