Welcome to your summer of refinement
Refine your brand message and foundations so you can:
… without starting over from scratch.
A 6-week mini-mind to help you clarify your message, refine your positioning, and create a brand that pulls the right clients in.
What if the problem isn’t your offer or your strategy?
It’s the way you’re talking about it and who you’re talking to.
Your business has grown and your offers have evolved. Your ideal clients have too.
But you’re still struggling to talk about your work in a way that feels clear, confident, and gets the right people saying yes faster.
Here’s what that might look like:
You want to raise your rates, but you’re not sure how to talk about your offer in a way that supports a higher price point.
You keep showing up, but you’re second-guessing whether your content is actually resonating with the people you want to work with.
You talk about your offers, but it never quite lands … so you keep spinning in circles trying to fix things that aren’t actually the problem.
You keep rewriting your sales page, but it still doesn’t sound quite right.
You’re getting inquiries from people who aren’t really a fit.
You feel stuck … even though you know you’re ready for more.
Your brand and message should position you as the expert you are
and make it easy for the right people to say yes.
Once you clarify your message, everything else becomes easier and works the way it’s supposed to.
What changed everything for me wasn’t a better website or new marketing strategy.
It was finally getting clear on how I talked about my work and who I was saying it to.
So many people think the answer is rewriting their website.
Or posting more. Or hiring someone to fix their copy. (I thought that too.)
Even as a brand and messaging strategist, I found myself circling my message: rewriting things over and over, second-guessing how I talked about my work, and wondering why my website or content never quite landed with the right people.
It wasn’t until I paused to clarify the foundation of my brand—my positioning, my voice, and the clients I actually wanted to attract—that everything started to shift.
And then I realized: This is the part most people skip.
They jump into design. Or copy. Or content.
But without the strategy and clarity, you end up spinning in circles and trying to fix the wrong things.
When your message is clear, everything else works like it’s supposed to.
After working with clients and refining this process over time, here’s what I’ve learned:
Clarity in your message, voice, and positioning isn’t just a nice-to-have. It’s the bottleneck. The thing keeping you from booking better-fit clients, raising your rates, or confidently selling what you really want to offer.
That kind of clarity doesn’t happen by accident. It comes from getting expert support from someone who can help you say what you’ve been trying to say … only sharper, stronger, and more strategically.
I’m Melissa Mackey, brand messaging strategist and web designer for high-level women entrepreneurs in a season of growth and refinement in their business.
I created Rooted & Refined to help you clarify your message and sharpen your positioning so you can attract aligned, high-intent clients, book out your premium offers, and finally grow your business in a way that supports your life and mental health.
It’s time for your message to match the caliber of your work so the right clients say yes faster (and with zero convincing).
Rooted & Refined is here.
A high-touch, strategy-first mini-mind to help you clarify your brand message and positioning so you can:
Your business has evolved. Your message should too.
Because “kind of clear” just doesn’t cut it when you’re ready to book premium clients who need zero convincing.
Rooted & Refined is a 6-week high touch messaging and brand strategy mini-mind for women entrepreneurs who are tired of:
Inside the mini mind:
We’ll clarify what you say, how you say it, and who you’re saying it to, so the right people see your value and say yes faster.
PERFECT FOR:
established coaches, creatives, and service providers who’ve grown a successful business, but know their brand foundations, position, and message need sharpening.
You’re ready for a clear, strategic foundation that lets you scale on your terms: with intention, alignment, and space for your life and mental health.
What you’ll walk away with:
Inside Rooted & Refined, you’ll get more than just updated brand messaging.
You’ll walk away with the clarity, confidence, and strategic foundation to own your expertise, attract right-fit clients faster, and finally make marketing feel easier and more sustainable.
A brand message that actually sounds like you (not the version of you from three offers ago)
A confident, consistent brand voice that you can carry across your website, content, and client/team communication
Strategic positioning that helps you stand out in a saturated market (without feeling like you need to shout, convince, or over-explain)
Messaging that does the heavy lifting and moves your right-fit, ideal clients to say yes faster
A personalized messaging guide to support content creation, onboarding, and delegating with ease
More clarity, more confidence, and more space to lead, grow, and scale without burning out
Success stories
“Before working with Melissa, I couldn’t really accurately describe what it is that I do, the people that I help, and how I can help them into a format that was easy to explain to someone and would enable me to connect with the right clients.
Now I have so many ideas for social media posts, podcast content, and how to talk to and connect with the right people.“
– JENN W.
Before working with Melissa, my branding was all over the place. I’d been in business for a while and my messaging had gotten muddled over the years. I knew it wasn’t great, but I just didn’t have the knowledge or brain space to make it better.
Melissa’s process is so thorough. We really dug into all the details about my business and she perfectly captured what I do and why!
– SARAH M.
Rooted & Refined includes:
Strategic, focused support without fluff or overwhelm.
No more guessing, circling, or stalling. Just focused direction to sharpen your message and move your business forward.
6 weekly live coaching calls
with built-in hot seat time for personalized feedback and strategic direction
Private Slack channel
for connection, ongoing support, and quick turnaround messaging feedback between calls
Weekly voice notes, prompts, or mini-trainings
to guide you through each phase of the work (without adding overwhelm)
Simple, actionable templates and worksheets
to help you apply the strategy to your brand, website, and content
A personalized brand messaging guide
a plug-and-play reference you’ll build as we go that you can return to (or hand off to your team)
Rooted & Refined
Mini-Mind Investment
This mini-mind begins July 7, 2025 and runs for 6 weeks.
Spots are limited, as this is an intimate container where every voice matters.
PAY IN FULL
1 payment of $1297
PAYMENT PLAN
2 payments of $697
Why now?
Because clarity
compounds.
Every day you keep circling your message is a day you continue to:
Rooted & Refined will help you remove the bottleneck that’s slowing everything else down.
The sooner you clarify your message, the sooner your website, content, and team can start working for you.
Enrollment is limited to 5 spots. Once they’re gone, they’re gone.
faq
QUESTIONS?
When your brand message, voice, and positioning are clear and aligned, everything else becomes easier:
You’ve done the hard part: building the business.
Now it’s time to let your message carry some of that weight. Rooted & Refined will give your voice, message, and positioning the clarity they need to support your next stage of growth, without starting from scratch.
If lack of clarity in your brand message and positioning is slowing your growth, costing you clients, or making it harder to create content or delegate to team members, now’s the time to fix it.
Rooted & Refined will help you do exactly that.