When someone lands on your website, you want them to stick around and stay awhile. You want it to lead them to making a purchase or signing up for your email list. You want them to feel right at home. But are you making some website mistakes that are keeping those things from happening? Let’s find out!
Website Mistakes You May Be Making
Not creating an intuitive user experience. When someone arrives at your website, what do you want them to do? Do they know what to do and where to go? Can they easily find the information they are looking for? Do the design and aesthetics lead them where they should go? Is it easy to read and easy to navigate? You should think about all of these things when you are designing your website, so that you create an exceptional user experience (UX). Think about the navigation of your site, the buttons, links, etc. Make sure it is easy to read and easy to find information. What kinds of information will your customers or readers want to be able to find? Is it easily accessible? Go look at your site and think about it as if you were one of your customers. Look through all of the pages and links, and see what kind of experience your users are having. You can even ask someone not super familiar with your site to check it out and give you some feedback as well! Oh, and yes, you want users to be able to easily find information, but don’t overwhelm them either, mmkay? No more than 6 options on your navigation bar. If you have more than that, you can always add drop down menu options.
Read When Should a Direct Seller Start a Blog? (And How To Do It)
Not optimizing it for search engines. You could be missing out on a whole lot of potential traffic to your site if you have not considered your SEO (search engine optimization). The plugin Yoast SEO is a very good and very popular plugin that can help with this! It is pretty easy to use once you get it installed on your site and start messing around with it. If you haven’t already installed Yoast (or something else for SEO), go ahead and do that now! You should start using keywords on your pages and posts, adding alt text to your images, adding inbound and outbound links (as appropriate), and more! For more information on SEO, my friend Vivian from Vivian Says has a fantastic course you can check out!
Not having a CTA (call to action). You want to make it clear what you want your visitors to your website to do. Do you want them to sign up for your email list? Sign up to download an optin/freebie? Join your Facebook group? Send you a message? Sign up for a discovery call? Purchase something? Tell them! Give them a link, a button, an easy way to do whatever it is you want them to do. Each page should have some sort of call to action, so the visitor knows exactly what they should do next. This will also help keep them on your site longer, looking around, and will make them more likely to join your list or make a purchase! It will also help with your analytics, which in turn, will help with your SEO, if it looks as if people like your content and want to stick around!
Check out my mini course, It’s All a Bunch of DS to learn how to stand out in your direct sales business!
Not mobile responsive. Many website themes these days automatically account for mobile responsiveness, but not all. If you have not checked your site to make sure it is set up to be mobile friendly, you will want to go check! Check it on both a smart phone and a tablet. You’ll want to make sure it is looks right and easy to use on both kinds of devices. If not, you will want to check with your theme, designer, etc and get it fixed asap! Many people just use their phones or tablets to surf the web, browse Pinterest, check Facebook, etc, so many of your website’s viewers will be on some sort of mobile or electronic device other than a computer. Make sure it is intuitive for them, as well! They will not stick around if it is hard to navigate.
Not updating or backing up your site. This may seem like the least important item out of this list, but it is a biggie! You need to make sure you are keeping your site updated, and make sure you are backing it up regularly! If you don’t access your site regularly, you need to make a plan to at least go in once a week and check to see if any plugins, your theme, or WordPress needs to be updated. You should also make sure to back up your site often, so you don’t ever lose anything! There are plugins like UpdraftPlus, which will help you to do this easily. Go download this plugin, or a similar one, right away and get your website backed up if you haven’t done so! What other websites tips do you have? Which of these are you going to work on first? Leave me a comment…I love to connect with my readers! 😉
SaveSave SaveSave SaveSave
Are you ready to start a blog but are not sure exactly what to do or how to do it? Here are six easy steps to help you get started. (This blog post has some affiliate links of some of my favorite things!)
Hosting is the space where your website is at online. It’s kind of like the land that your house is built on. There are lots of hosting sites, like Go Daddy, Bluehost, etc, but my favorite site is SiteGround. SiteGround has a quality service, affordable prices, excellent customer service, free domain, an easy 1-click WordPress install, 30 day money back guarantee, free SSL certificate, and more! SiteGround is also super affordable, which we all love, right?
There are other free or cheap website options available, such as WordPress.com, Wix, Blogspot, etc, but I always suggest going self-hosted. This way you actually own your content and you’re not relying on someone else. It is also the best for SEO and monetizing your blog if that’s your goal.
To get started on SiteGround, you can click on my link and choose a plan. The StartUp plan is probably good enough for now if you’re only going to have one blog, but you can always go bigger if you choose. You will click on “Get Started” then it will take you to register your domain name.
Choose and register a domain name
Your domain name is your url, or site address. It is what you type in the address bar of your browser to get to your site. You can register a domain name very easily with SiteGround when you are setting up your hosting account.
I would definitely do a search for your domain name and similar ones like it first, to see what else is out there. You don’t want to choose something that will get confused with someone else’s or something that is going to go to a questionable site if someone accidentally types it wrong. Getting a .com url is usually best, but you can always get a .net or something else if you need to, like I did.
On the next page you will enter your account, client, payment, and purchase information. For the data center you will choose which ever one is closest to where most of your readers will be coming from. So since I am in the USA, as are most of my readers, I chose Chicago. You don’t necessarily need the extra services, unless you want to get them. I did not get the Site Scanner because I use a free plugin (WordFence) on my site in place of that.
Next, you will need to install WordPress on your site. After clicking Pay Now and finishing your purchase, you should get a page that says Proceed to Customer Area. When you click on that, you may get a pop up that asks if you want to install WordPress. Otherwise, you can go to your account, the CPanel, then click on WordPress under the pre-installers category.
After you install WordPress, you can access the back end of your website, which is your WordPress admin dashboard. To access it, you will go to www.yourdomain.com/wp-admin, replacing “yourdomain” with your domain.
Install a theme
After you have installed WordPress and have logged into your dashboard, it is time to choose a theme for your blog. There are free WordPress themes that you can choose from or you can pay for one. While there is nothing really wrong with choosing a free one, at least to start with, they are not as customizable as others. My recommendation, and what I use, is the Divi theme from Elegant Themes. I love how customizable it is and it is pretty easy to use once you get the hang of it. If you choose to use Divi and want some tips for using it, just schedule a call with me and I will go over it with you!
To install Divi, you will go to the Elegant themes website and click on Join to Download up at the top right. Then you will choose either the Yearly Access or Lifetime Access. You will fill out the information and complete your registration. Then you will go to the members area (I get there by clicking on Login after I am already logged in and it takes me there) and click Download on the Divi Theme. You will need to make sure you download it as a zip file.
Then you will go back to the admin dashboard of your site, and go to Appearance and then Themes. From there you can click Add New, then Upload Theme and upload the zip file of the Divi theme. After it installs, you will click Activate Theme to activate it on your site. And now you are ready to move on to the fun part!
Customize and add content to your site.
After you choose and install your theme, you will need to customize it and add your content to it. Customizing your website the way you want it and in a way that reflects your brand can take time to do. If you are up for it and want to do it, go for it! The Elegant Themes website has a blog where they have lots of articles with tips that you can look through for assistance if you need it. But if you want to spend your time running and growing your business and let someone else create your website for you (like me!) then I would love to chat with you about that! It’s what I love to do! 😉
Want to know more about visual branding? Check out this post!
Write your first blog post.
Now you are ready to write and publish your first blog post! Don’t wait too long for this step. If you keep messing around with the customization of your site until it is absolutely perfect, you may never get around to actually blogging! So be sure you start blogging as soon as you can. You can always work on making your site better as you go.
I hope these steps help you get started! Want some more help with your website or branding? I’d love to chat! Schedule your free 15 minute discovery call with me here!