How branding your direct sales business can grow your business
As a direct seller or network marketer, you may have heard about branding your business. You may have set fonts, colors, or a logo already. But branding is more than just those visuals, although they are important. Branding is also your voice, your personality, your message, etc. Did you know that branding your direct sales business can help grow your business? Here are some reasons why:
When you have a clear brand for your business, it will help you stand out from all of the other consultants in your company. You will be representing yourself as your own business, not just your company. This means you will stand out as a legit business owner, not just another consultant in the company. When you stand out from the crowd, you will get more followers and more customers. Don’t do what everyone else is doing, and don’t copy someone else! Stand out, be yourself, and be authentic! Customers will appreciate this about you and choose to buy from you.
When you brand your business apart from your company, you become recognizable if you are consistent in your branding. This is important, because when your customers are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely to stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them. Relationships are important!
Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you. And repeat buyers are huge for your business, so stand out and be remembered! If you are copying what everyone else in your company is doing, you are not going to be remembered. Create your own graphics with your branding, come up with your own posts, and do things your own way!
Grow the know, like, and trust factor
When you are recognizable, memorable, and standing out from others in your company, your customers are more likely to come back to your page and your business. They will get to know you, your personality, your message. You will be able to build a relationship with them. When they get to know you, they will realize they like you and learn that they can trust you. This is huge for your business, because customers buy from people they know, like, and trust. So work on building those relationships, knowing that your branding can help with that!
Have a clear message
If you have branded your business successfully, then your business and brand should have a clear message coming across to your customers. Your customers should know exactly what you stand for and what your business is all about. Let’s face it, for most of us, our business is not just about selling a product. There is usually something else driving our business. Maybe you are all about helping women feel more beautiful and confident. Perhaps your goal is to help people be more organized, help people get healthier, make people’s lives easier, etc. Your brand’s vision and message should come across to your customers through your branding. You should have a specific brand voice, personality, etc, that is unique to you.
Know your target market
When you try and market your business to anyone and everyone, you end up looking “watered-down” and appealing to no one. You need to have a specific market for your business and who you are marketing to. And be specific about it! Instead of just saying your target market is “women who need better skincare products,” come up with a specific “person” who you are marketing to. Maybe “she is a 55 year old women who can’t find a good skincare product and wants something moisturizing and good for dry, aging skin. She used tanning beds when she was younger and did not take care of her skin…” Keep it going and be specific! Not only will you attract people like your ideal client, but you will be attractive to others as well when you know exactly who you are marketing to! What other tips do you have about branding your business? Which of these are you going to put into practice today? Tell me below!