How branding your direct sales business can grow your business

How branding your direct sales business can grow your business

How branding your direct sales business can grow your business

As a direct seller or network marketer, you may have heard about branding your business. You may have set fonts, colors, or a logo already. But branding is more than just those visuals, although they are important. Branding is also your voice, your personality, your message, etc. Did you know that branding your direct sales business can help grow your business? Here are some reasons why:

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Stand out

When you have a clear brand for your business, it will help you stand out from all of the other consultants in your company. You will be representing yourself as your own business, not just your company. This means you will stand out as a legit business owner, not just another consultant in the company. When you stand out from the crowd, you will get more followers and more customers. Don’t do what everyone else is doing, and don’t copy someone else! Stand out, be yourself, and be authentic! Customers will appreciate this about you and choose to buy from you.

Be recognizable

When you brand your business apart from your company, you become recognizable if you are consistent in your branding. This is important, because when your customers are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely to stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them. Relationships are important!

Read Do’s and Don’ts of Visual Branding

Be remembered

Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you. And repeat buyers are huge for your business, so stand out and be remembered! If you are copying what everyone else in your company is doing, you are not going to be remembered. Create your own graphics with your branding, come up with your own posts, and do things your own way!

Grow the know, like, and trust factor

When you are recognizable, memorable, and standing out from others in your company, your customers are more likely to come back to your page and your business. They will get to know you, your personality, your message. You will be able to build a relationship with them. When they get to know you, they will realize they like you and learn that they can trust you. This is huge for your business, because customers buy from people they know, like, and trust. So work on building those relationships, knowing that your branding can help with that!

Have a clear message

If you have branded your business successfully, then your business and brand should have a clear message coming across to your customers. Your customers should know exactly what you stand for and what your business is all about. Let’s face it, for most of us, our business is not just about selling a product. There is usually something else driving our business. Maybe you are all about helping women feel more beautiful and confident. Perhaps your goal is to help people be more organized, help people get healthier, make people’s lives easier, etc. Your brand’s vision and message should come across to your customers through your branding. You should have a specific brand voice, personality, etc, that is unique to you.

Know your target market

When you try and market your business to anyone and everyone, you end up looking “watered-down” and appealing to no one. You need to have a specific market for your business and who you are marketing to. And be specific about it! Instead of just saying your target market is “women who need better skincare products,” come up with a specific “person” who you are marketing to. Maybe “she is a 55 year old women who can’t find a good skincare product and wants something moisturizing and good for dry, aging skin. She used tanning beds when she was younger and did not take care of her skin…” Keep it going and be specific! Not only will you attract people like your ideal client, but you will be attractive to others as well when you know exactly who you are marketing to!   What other tips do you have about branding your business? Which of these are you going to put into practice today? Tell me below!

Dos and Don’ts of Visual Branding

Dos and Don’ts of Visual Branding

What is Branding?

What is branding? Is it a logo? A business name? A color scheme or certain fonts? Well, a brand will encompass all of those things, but that is not all that branding is! Branding is more than just the visuals. Branding is your voice, your personality, your vision. How you make people feel. It is how people recognize you and how they perceive you.

Branding is more than just the visuals. Branding is your voice, your personality, your vision. Click To Tweet

So, let’s talk about the visual part of branding. Here is a list of some do’s and don’ts to think about when you are creating the visual part of your brand.

branding tips

Visual Branding Tips

Do’s and Don’ts of Visual Branding

Do… have a cohesive color palette. You want to choose 3-5 colors that look good together and stick to those colors when creating graphics, designing your website, etc. If you don’t yet have an idea of what your brand colors will be, check out Design-Seeds. It is an awesome place to look through their color palettes that already have colors put together for you. Find something that speaks to you and your brand. You can also search psychology of color and see what different colors mean and how they are perceived. This article is a good starting place.

Don’t… choose too many colors or patterns. You don’t want your brand looking chaotic or unrecognizable because there are too many colors or patterns. You want it to stand out and be recognizable to your customers. 3-5 colors is sufficient, one or two main ones and the rest accent.

Do… choose your brand fonts. Next, you will want to look at different fonts and choose two or three that look good together. You don’t want them to be too similar or to busy. If you choose a script, or something bold, then choose something easy to read for your main text font. Here is a good article about how to pair fonts.

Don’t… have too many. Like I said, you will want to make sure they are visually appealing together and not too busy. You want them to be readable and recognizable, so 2-3 fonts max is perfect.

Do… create your own graphics. Don’t be just another consultant in your company if you are in direct sales. Stand out and brand yourself by creating your own graphics instead of sharing company graphics. Anyone can create them. There are websites that make it so easy, no matter how creative you are! I LOVE using Canva to create all of my graphics. I use it on my computer, because I find that easiest, but there is an app as well. Another good website is PicMonkey, and there are lots of good apps such as WordSwag, Spark Post, and Rhonna Designs.

Don’t… just use pictures you find on google. PLEEEEASE don’t do this! Don’t just hop onto google and download a picture from there! Did you know that it is illegal? It could cost you lots of money and your business! Don’t let that happen to you! Many, if not most of those pictures are copyrighted and you don’t want to get caught violating copyright laws. There are lots of good sites for stock photos that you can use for commercial use (check the license first). Pixabay, Pexels, and Unsplash, are some good ones that I use, and you can use pictures from  Canva as well.

Want a place to talk more about branding and get your questions answered? Join my FREE Facebook group, Brand Bosses!

Do… be active on social media. You’re going to need a place to post those graphics you made, right? Be active on social media! Posting frequently on your Facebook business page or Instagram can be positive for your business so customers and potential customers can get to know your brand. You want your target market to get to know, like, and trust you, so using those social media outlets for this is a great idea (as is blogging! 😉 ). Just be sure you create a business page on Facebook and keep your business posts on your personal profile to an absolute minimum.

Don’t… be too salesy… While using social media for your business is a must, you don’t want to be salesy or spammy. You will want to follow the “80/20 rule” (or 90/10). For every eight or nine non-salesy/product posts, you may post one or two sales post. People do not get on Facebook to be sold to. The want to connect, build relationships, be entertained, etc. You will also want to be sure to post different things on different platforms. This means you don’t want to push your Instagram photos to your Facebook business page automatically. If you do this, people will realize it and choose to only follow you on one platform instead of both so that they don’t see your posts twice. You may repurpose your graphics on the other platform at a later time (I suggest at least a week), just don’t post them on both at the same time!

Do… stick to your visual brand. Once you have your visual brand created, stick with it! Use your colors, fonts, images, patterns, etc in everything! If you do this week, people will start to recognize graphics as being yours, before they even see your logo or name!

Don’t… change your branding frequently. There is a time and place for rebranding, and rebranding can be done well, but you definitely don’t want to do it often! Stick with your visual brand as long as possible until it become necessary to rebrand for some reason. If you are frequently changing things up, people will not know what your brand is or recognize it when they see it.

Do… be consistent. This goes along with my last point. Be consistent. Use your visual brand everywhere and on everything. Stand out from the crowd and own your brand!

Don’t… copy someone else’s brand. Create your own brand, don’t try to copy someone else’s! You want to make it yours. Yes, you will see other’s color palettes, fonts, graphics that you admire, and there is no harm in using them as inspiration, but change it up and make it your own. Don’t copy someone else. Be authentically you and you will shine!

Do you have any other tips for visual branding? Please leave me your tips, questions, or input in the comments! I love to hear from my readers.

 

 

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