How to do direct sales without being spammy

How to do direct sales without being spammy

Is it possible to do direct sales without being spammy?

You may be in direct sales or network marking or thinking about joining, and you may be wondering if there is a way to do direct sales without being spammy. I’m here to tell you, there is! It seems like everywhere you turn online, there are direct sellers spamming like crazy, on their profiles, in groups, and everywhere they can. Is this the only way to get sales and do business? Absolutely not! There are much better ways! Here are a few tips.

How to do direct sales and network marketing without being spammy. Direct sales or network marketing tips. www.melissaamackey.net

Business page vs personal profile

First things first. Do business on a business page, not your personal page! Facebook created business pages for a reason…for businesses! It is actually against Facebook’s terms of service to business on your personal page. You could risk getting put in Facebook jail. And yes, that is a real thing. Don’t risk it! It’s not worth it.

Besides, people don’t get on Facebook to be sold to! If you are doing business on your personal page, your friends and family are going to get annoyed and unfriend or unfollow you. You don’t want to lose friendships because of your business, do you? I didn’t think so. Using a business page for your business allows people who are actually interested in it to follow you and engage with you over there, and allows you to build relationships and stay friends with everyone else! Which in the long run is better for you business, anyway!

Read How branding your direct sales business can grow your business

Facebook groups

Second… DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR PERMISSION! Sorry to yell at you, but this one is a big no-no. People are starting to get very annoyed, to say the least, at getting added to groups that they don’t want to be in. This will not only hurt your relationships with your friends/family, but it will also hurt your business and your group, as well. Many, if not most, of the people you add are not actually interested in being there. If they do not leave the group, then they are just empty group members, not engaging with your group or buying from you. Adding people to groups is just a great way to make people mad and turn them off from your business. Let them request to be added themselves, or send them a message first and see if they are interested in being a part of it!

Relationship building

My first two points touched on this, but one of the most important, if not THE most important, things you can do is to build relationships. Building relationships is really the key to growing your business. People don’t want to do business with a company. They want to do it with a person. And they don’t want to buy from just anybody. They want to buy from someone they know, like, and trust. So build that relationship (AUTHENTICALLY!) and let people get to know, like, and trust you. The real you. Engage them in conversation, get to know them and let them get to know you, serve them, provide value, etc.

Read Is your direct sales business ruining your friendships?

Selling all the time

Don’t just try and sell your product all of the time. 80-90% of your social media posts should be about things other than selling, and only 10-20% should be about your product. This means that you need to be providing value and engaging your followers. No matter what product or service you are selling, you will get better results when you shift your mindset from “how can I get customers/clients/sales” to “how can I provide value for my followers.” Ask questions, share info and tips and tricks, share behind-the-scenes photos, etc. Think about what other things your followers are interested in other than your product and talk about that. Build the relationships first, and the sales will follow.

You will get better results when you shift your mindset to providing value. Click To Tweet

It is very possible to do direct sale without being spammy, but it takes a mindset shift and implementing these tips. Tell me…what do you to to make sure you are not being spammy in your business?

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3 simple ways to be more productive

3 simple ways to be more productive

We all could use more productivity in our lives, amiright? You know, you get on your computer planning being super productive and get lots of work done….but then Facebook. An hour later, after you’ve caught up on all 101 groups you are in, you decide you really need to get down to business, but then you realize you left some laundry in the washer you need to take care of. Or your kids are still up and it’s past their bedtime. Or *insert a thousand different reasons here.* Sometimes you get to the end of the day and realize you really haven’t done any work at at all.

Here are a 3 simple ideas to be more productive.

*This post contains affiliate links to things I use and love.*

3 simple ways to be more productive

Set a timer

If you’re having trouble getting started and getting down to business, set a timer for 25 minutes (or however long you choose). Work for those 25 minutes, then let yourself take a 5 minute break before setting the timer again and working for another 25 minutes. This technique actually has a name… the Pomodoro Technique. Traditionally, the timer is set for 25 minutes, but you can set it for longer if you think that works better for you. After a few work sessions you can give yourself a longer break. Having a set (short) time to get work done can help you be more productive, less distracted, and give more attention to the work that needs to be done. Try it and let me now how it goes!

Having a set (short) time to get work done can help you be more productive and less distracted. Click To Tweet

Stay organized and have a system

Another tip is to make sure you stay organized! This way, when you sit down to work, you know what needs to be done. Having a system for things like graphics, content creation, etc, will help tremendously as well! One of my favorite sites to use is Trello. I love how it helps me stay organized. I can keep track of to do lists, keep track of my blog post ideas or social media posts, communicate with clients, and more! It is easy to move cards around to different lists and I can easily access it from either my computer or my phone. It’s a great way to keep myself organized!

I have also found that having a list of content ideas and content calendar has helped a whole lot! This is something that I invested in to have someone help me with….definitely a valuable investment for me! (Shoutout to Abby Herman – Write Solutions!) She helped me come up with lots of content ideas and put it together into lists and a calendar for future posts. So whenever I need to write a blog post, I can go to that file and find an idea to write about.

Batching and Automation

Batching and automating my posts and graphics is another thing that helps me to be more productive. I often sit down and create content and graphics for my Facebook page and Instagram all at the same time. My goal is to get at least a week’s worth created, then schedule them out. I create and schedule at least one post a day for the next week on each platform, then go back and a second post for each day if I have time.

I use Facebook’s business page scheduler for my page and Planoly for Instagram. (You can’t have a scheduler automatically post to Instagram for you, but this makes it super quick to post when it’s time!) I also use Tailwind for Pinterest (you can use it for Instagram, too). Once I get this done for the week, I know I don’t have to worry about creating and posting content on my social media pages for the week and can focus on other things I need to do.

Read How Branding Your Direct Sales Business Can Grow Your Business

What tips do you have for being more productive? Share them in the comments below!

Why and How To Get Over Comparison Syndrome in Your Business

Why and How To Get Over Comparison Syndrome in Your Business

Why and How To Get Over Comparison Syndrome in Your Business

Do you ever see someone else running their business successfully and think, “Why can’t I do that?” I think we all have this “comparison syndrome” at times. It may seem like running a successful business comes so easy for those people, but it so hard for us. Why is that? Let me tell you a little secret. You can do it, too! Really. You are just seeing the tip of the iceberg when you are looking at someone else’s business. If you were to talk to them and have them answer you honestly, they would probably tell you that it took a ton of time, energy, and effort to get where they are at. There is a lot of behind-the-scenes work that you are not seeing. Comparing yourself to someone else is NOT helping your business. It is hurting it.

Comparing yourself to someone else is NOT helping your business. It is hurting it. Click To Tweet

Why and How to Get Over Comparison Syndrome in Your Business www.melissamackey.net

Comparison holds you back.

When you compare yourself or your business to someone else, chances are you aren’t working your business to the best of your ability because you are too concerned with what someone else is doing. You’re only holding yourself back and not living up to your full potential. As my friend Kelly Paull from Directly Successful would say, “Stay in your own lane!” Don’t worry about what someone else is doing. If you are going to get to where they are at, you are going to have to do the work to get there. So pay attention to your own business and get moving!

Mindset Matters

Your mindset and beliefs are one of the biggest contributing factors to your business! What you believe about yourself makes a big impact on your business. You may not say anything negative to your customers/clients/followers, but if you are comparing yourself to others and doubting yourself, that is going to come across to them negatively. It will impact how you portray yourself to others and how others perceive you.

Come up with a couple positive affirmations and mantras for yourself that you can repeat any time you feel yourself starting to doubt yourself or compare yourself to someone else. Write them down, post them where you can see them every day, and say them often. Remember to think positive!

Want more mindset tips? Follow Inspired Ivy on Facebook!

Comparison robs you of joy

When you are constantly focused on what someone is doing and where you are falling short (whether it is the truth or not), you are not going to truly be happy in your business or life. You are focusing on the negative and missing out on all kinds of positive things happening around you. Chances are, there are lots of amazing things that you are doing or could be doing in your business, but if you are too focused on someone else’s business, you are not seeing those things. Girl, get back in your own lane and start enjoying what is happening in your business!

Focus on improving yourself

Instead of focusing on what someone else is doing in their business, focus on what you are doing and what you can do to improve. Instead of comparing yourself to someone else, compare yourself to where you were yesterday, last week, last month, last year. What have you done to grow your business? Look at how far you have come since you first started! What amazing things are you doing in your business? Write them down! Look at them often and remind yourself how amazing you are. What can you do to make your business better? Make a plan and get moving!

Do you.

Be you. Do you. People want to do business with you because you are you! Stand out from the crowd, brand yourself, and own who you are. As Dr. Seuss said, “Today you are you, that is truer than true. There is no one alive that is youer than you.” People will see your authenticity and confidence when you stay true to who you are. You will shine in your business when you stop comparing yourself to others and stay focused on who you are and what you do. You will grow and reach your full potential when you are working your business and not looking around.

Are there social media accounts you need to unfollow? Emails you need to unsubscribe from? Mantras you need to write and post? Whatever you need to do in order to keep the comparison syndrome at bay, do it!

Read 7 Things I Stopped Doing In Order To Grow My Business

Leave a comment and tell me…. do you struggle with comparison syndrome? What have you done to help with the comparison problem? What are you going to start doing today?

7 Things I Stopped Doing In Order To Grow My Business

7 Things I Stopped Doing In Order To Grow My Business

7 Things I Stopped Doing In Order To Grow My Business

business growth

 

You often hear people talking about what they did to grow their business. But sometimes there are things you are doing that you need to stop doing in order to grow your business. Here is my list.

  • Doubting myself. Ah. This is a big one! It is so easy to let those thoughts of doubt creep in. You wonder if you are good enough, have the right skills or the right personality, you think maybe you can’t do it and are afraid you will fail. Guess what. Those doubts are holding you back from what you can accomplish! I ran across a quote recently that I love that says, “You are braver than you feel, stronger than you seem, and smarter than you think.” I love that, because you ARE! We all have moments of doubt, but when they creep in you need to kick them to the curb and not let them define your success. Don't let your doubts define your success. Click To Tweet
  • Listening to my fears. This one kind of goes along with the last. Along with doubts come fears. Many times it is the fear of failure, but sometimes there can be a fear of success, as well. And that fear can hold you back from growing your business. Don’t let fear get in the way. Do it scared, just do it.
  • Comparison Do you ever look at another consultant or competitor and compare yourself to them and their success and just want to give up? Yeah, that happens to all of us at times. It is so easy to look at what someone else is doing and how great their business seems to be going and think we can’t do it, get jealous of their success, or feel inadequate. But just like an iceberg, we are only seeing part of what is going on and not what is underneath all of that success. We don’t see all of the hard work that has gone in to getting them where they are at now. Don’t compare your beginning to someone else’s middle! Don’t compare your beginning to someone else’s middle! Click To Tweet
  • Copying and pasting others. Do you ever see what someone else is doing great and want to copy them so that you can get the same results? They post a fun graphic on FB and get lots of engagement on it, so you are tempted to steal their graphic and use it as well. Yes, I said steal. Because it is stealing! Don’t do this! Not only can it land you in FB jail and piss someone off, but it is illegal! You cannot just take graphics you find online (or on google!) and just use them for yourself! Don’t get yourself in trouble and/or get put in FB jail, or worse, sued and fined! Yes, it most definitely happens, so that is not a risk I am willing to take! Get yourself a free account on Canva.com and make your own graphics! There are also lots of phone apps that you can use to create cute graphics as well. Stand out and brand yourself! And while we’re at it, try to stay away from using your company’s graphics as much as possible. Yes, they are created for you to use, but if everyone in your company is using the same graphics, then you are not branding yourself and FB may decide to block you (put you in jail) because you are “copying” and not being original. Check out my post on Dos and Don’ts of Visual Branding for more branding tips.

    Join my Facebook Group, Brand Bosses, where we talk all things branding, blogging, websites, marketing, business tips, and more!

  • Sell, Sell, Sell. Is selling your products all you are trying to do with your business? There is so much more to a business than just selling a product! Don’t just sell, sell, sell. Build relationships! Engage! Be authentic! Get to know your audience! Make sure they are able to get to know you, like you, and trust you before you try to hard sell them anything. Work at building authentic relationships and the selling will follow. If you are in direct sales, check out my post, How to Sell as a Direct Seller, or my post on Resources for Direct Sellers!
  • Doing it alone. Do you ever think you have to do it all alone in order to succeed? Most of the people who have thriving businesses did not get there by themselves. They had other people alongside them encouraging them and giving them advice along the way. Don’t have someone like that? Find someone! Is your upline not helpful or non-existent? Don’t let that stop you, find someone else. Maybe it’s another consultant, a different upline/team, or your downline. Maybe it’s a business coach you find or a friend or someone in a FB group for direct sellers or entrepreneurs. If you don’t have any support in your business, I would encourage you to check out two groups on FB: The Socialite Suite with Brenda Ster and Social Super Group with Jilleysue. They are both fantastic groups with lots of advice and encouragement.
  • Negative talk. Your mindset and self-talk can really make a difference in your success. I didn’t used to really believe it, but I do now. When you believe in yourself and think and speak positively about yourself and your business, your positivity will affect your outlook, your confidence, and your business. Come up with some positive affirmations and mantras (even if they are not yet completely true) and start speaking them every day. Write them down somewhere will you will see them every day to remind yourself. Mine is, “I attract motivated direct sales leaders who want to do business with me. I am the direct sales website woman.” Check out Inspired Ivy on FB for more on this topic.

So there you have it. 7 things you need to stop doing in order to succeed in your business. What are you going to do about it? Did one (or more) of these 7 items stand out to you? Which one are you going to stop doing? Tell me in the comments! I’d love to help you along your journey!

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