Facebook Parties: Group or Event?

Facebook Parties: Group or Event?

Should Facebook parties take place in a group or an event? I hear a lot of direct sellers ask about this and there are a lot of different opinions! I want to share my opinion with you and why I think the way I do. Now, you can choose to do your parties however you’d like, but in my experience, doing parties in private events from your personal profile is the best way to go. I’ll share some reasons why.

Should Facebook parties be held in a group or an event? Get your answer here! www.melissamackey.net

Facebook parties in a group

A lot of consultants do their parties in a group. I know it is very popular, especially in some companies. And while there may be some benefits to doing a Facebook party in a group, in my experience, the negatives outweigh the positives. By doing parties in groups, you risk more of a chance of making your customers (or potential customers) upset. It means a higher potential of people who may mark your group as spam if they are not happy about being added to a group. This means a higher chance of you getting put in Facebook jail. And of the people who do stay in the group, most of them are not interested in the party and do not engage. And that doesn’t make for a very good party!

Facebook parties in a business page event

This is another option for your parties, but again, not the best, in my experience. While it seem to make sense to hold parties in an event through your business page, it’s actually not currently the best way to do them. Business pages, including events, are public and cannot be made private. So any event you hold from your business page is a public event. Many companies do not allow for parties, giveaways, sales, etc to be held in a public forum. And with it being public, any friends of people posting/commenting in the party will see it in their news feeds. This could make for some potential Facebook spam reports, which you don’t want!

ReadĀ 15 Facebook Post Ideas for Better Engagement

Facebook parties in a private event

Doing Facebook parties in a private event from your personal profile is currently the best way to do them. You can make them private. Your friends/host’s friends can RSVP whether or not they want to go. There is a less likely chance that you will get marked as spam (as long as you are not being spammy). My favorite way to do parties is to use the Tag Team’s 30 Minute Facebook Party Formula. Whatever you do, make sure you are not posting too much, too often, to avoid being put in Facebook jail. But that’s more for another blog post. šŸ˜‰

How do you do your Facebook parties? Leave a comment and let me know!

My Favorite Business Tools

My Favorite Business Tools

Here is a list of my favorite business tools that I use and I couldn’t do business without. I wanted to share them with you because I love them and they may be beneficial for you in your business, as well! If you have any favorite business tools that you love that I didn’t mention, be sure to leave me a comment and tell me about it! (And just so you know, this post does include some affiliate links. But I only share things that I use and love!)

Here is a list of my favorite business tools that I use and I couldn't do business without. Click To Tweet

My Favorite Business Tools www.melissamackey.net

My Favorite Business Tools

  1. PlanolyĀ – I absolutely LOVE using Planoly for Instagram! I batch my graphics every week, then upload them all to Planoly to schedule throughout the week. While IG doesn’t allow a third party app to actually post for you, it does make it super easy to post when it is time. One of the things I love most about Planoly is the ability to rearrange my scheduled posts on my feed and make it look “pretty” before actually posting. This is a great way to do it if you have a grid and want to keep it looking a certain way! Try it and let me know what you think!
  2. TailwindĀ – Tailwind is a site/app that I use for Pinterest. I know that I am not using it to it’s full potential, as I am still getting it all figured out, but I love the ability to schedule posts on Pinterest! I don’t always remember to get on and pin consistently, so Tailwind helps do that for me, once I load up the queue. You can also join Tailwind tribes in your niche and share your content there to be shared by others!

    ReadĀ Three Simple Ways To Be More Productive

  3. Gsuite – Gsuite is great for email, docs, google drive, calendar, and more. I even have my gmail set up with my domain, so my email address is myname@melissamackey.net. And I love Google drive for creating, storing, and sharing documents. It’s a great way to save things that I want to be able to access from any computer or device. It’s also great for being able to share things between my clients and myself when I am working with them on web design or branding.
  4. Acuity Scheduling – This is an awesome tool forĀ allowing clients to schedule appointments with me, whether it is a free 15 minute clarity call, or my 45 minute paid brand strategy sessions. I can create my calendar based on my schedule and they can choose a time that works for them. I can also ask them to answer some questions when they book to help me know what they are wanting out of the call, and they pay right when they schedule the appointment. And I love that it emails both them and me a reminder the day before!
  5. Zoom – Zoom is a fantastic tool for video conferencing. I often use it when I want to “meet” with a client online and want to be able to see each other and record the video content. You can use it with groups of people as well, and can see each person who is part of the meeting. Being on video is not a requirement, though, for someone who would rather not. You can also mute people other than the speaker so you cut down on background noise and other distractions. It is also free for up to 40 minutes of screen time (I believe).

    Read How Branding Your Direct Sales Business Can Grow Your Business

  6. Canva – This is a website that I use pretty much every day! I most definitely could not do business without it, because it is how I create all of my graphics! A lot of people use PicMonkey as well, but I prefer Canva for most things. And I love paying for Canva for Business so that I can save my brand colors and fonts. It makes it super easy and quick to create branded graphics for my business! If you need any assistance learning how to use it, just reach out!
  7. Trello – Trello is an awesome tool for all kinds of things, to do lists, content management, project management, and more! I use it for all of the above. You can create boards privately and use them yourself, or you can add others and have team boards. In each board you can add lists and cards and move the cards around. In the cards you can add comments, checklists, upload files, colored labels, due dates, etc. It’s pretty fantastic!
  8. Stock Photos – There are several stock photo sites I like to use, such as Pixabay and Unsplash, but one of my favorites is a monthly subscription one with “girl boss” type photos. Each month I have received 25-50 photos and they are fantastic! Many of the “girl boss business” type photos I use on my blog and social media come from this service. I highly recommend it!
  9. Siteground Hosting and the Divi ThemeĀ – As a web designer, these are two of my favorites! Siteground is my favorite site for hosting your website and Divi is my all-time favorite theme! I love how customizable Divi is. I can create all kinds of very different websites!

    ReadĀ Six Easy Steps To Start a Blog

What are your favorite business tools to use? Leave a comment and let me know!

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Target Market In Direct Sales: Why You Need One

Target Market In Direct Sales: Why You Need One

Why you need to know your target market in direct sales www.melissamackey.net

What is a target market and why do I need a target market in direct sales?

Good question! Let’s chat! šŸ˜‰ First, let’s talk about what a target market is. Dictionary.com defines it as, “A particular group of consumers at which a product or service is aimed.” That is a perfect definition of it. You need to know exactly who your audience is and to whom you are trying to sell. (How’s that for correct grammar? šŸ˜‰ ) Yes, you need a target market in your direct sales businesses! It may be easy to think,”I sell skin care products. Everyone has skin and is in need of my products. My target market is anyone with skin!” Or “I sell organizational products. Everyone needs to organize their home, especially moms. Moms are my target market.” While that second thought is slightly better, neither of those answers are really very good when it comes to talking about your target market in direct sales.

You can’t sell to everyone. Well, you can, but it’s not good marketing and won’t get you the results you want. If you try and appeal to everyone in your marketing, you will end up appealing to no one. If you have read any of my other blog posts, you have probably heard me say that before. Because it’s true! And it is an important concept to learn, even as a direct seller. Selling to “anyone who has skin,” or even “moms” is not specific enough. Yes, you may want everyone to buy from you, be your fan, like your product, etc. But the fact is, not everyone will, and that’s ok. Not everyone likes Apple products, right? And they don’t market to just anyone. They have a specific idea of who they are marketing to. You probably have a good idea of who that sort of person is! And they have built a huge brand, just by marketing to that person!

ReadĀ 15 Facebook Post Ideas for Better Engagement

Who should I market to?

So, you need to get specific. Think of your one ideal customer and market specifically to them, and “moms” isn’t specific enough! There are lots of different types of moms, with different demographics! Moms can be all different ages, races, social economic status, education levels, marital status, personality types, etc. You would probably market to a 45 year old single mom, who is working a full time job with 3 teenagers, differently than you might a married 25 year first time stay-at-home mom with an infant. Those two moms are going to most likely have different interests, needs, wants, and abilities. The mom with teenagers probably isn’t going to be interested in how to organize a toy room, like the mom with the infant would. And the mom with the infant probably isn’t ready to think about what kind of organizational products might be helpful in a dorm room, right? Neither is bad, just different.

Like I said, think of one ideal customer. If you could create a perfect customer and clone 100 of them, who would he or she be? Think about specifics like how old they are, their marital status, if they work or stay at home, if they have children (and how many and what ages!), their education level, what they like to do for fun, what stresses they have in their life, what kind of music they like, etc. Get specific! You can even give this person a name, and even find a picture of what they look like from a stock photo site. My ideal customer is Jenn, and I could tell you all about her! She is who I market to.

Check out my mini-course on standing out in your direct sales business,Ā Itā€™s All a Bunch of DS

Why is a target market in direct sales helpful?

I mentioned earlier that if you try and appeal to everyone, you end up appealing to no one. Your content will seem watered-down and will not really connect with anyone, even if you feel like you are putting out good content! If you try to connect with all sorts of different types of people, you end up not connect to any of them. They will just scroll right on past your posts, because they aren’t connecting with them. But, on the other hand, if you are marketing to one specific type of person, you will connect with that type of person and lots of other people like him/her. You will start to attract a following of that sort of person, which if it is your ideal customer, you will attract lots of ideal customers! šŸ˜‰ That’s what you want, right? Your idea customer just coming to you?! Try it, and see how it works!

Get my Ideal Customer Worksheet and start getting to know your ideal customer!

Now, leave me a comment and tell me about your ideal customer! I’d love to “meet” them! šŸ˜‰

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15 Facebook Post Ideas for Better Engagement

15 Facebook Post Ideas for Better Engagement

Do you struggle with engagement on your Facebook business page? You are using a business page, right? (It is against FB’s Terms and Services to do business on your personal profile.) Now that we’ve gotten that out of the way, let’s talk engagement! We’ll talk first for a bit, then I will give you some Facebook post ideas for better engagement! (But don’t just scroll down to that and skip this first part! It’s important, too! šŸ˜‰ )

I think we all struggle with engagement at times. It can be tricky to get people to see our posts and get engagement with FB’s algorithms. But, I said tricky, not impossible. While I am not an expert at this, and I am still learning and figuring out how to best do this, I wanted to share some things that I have learned that may help you, as well.

Facebook post ideas for better engagement. Struggling with engagement on your Facebook page? Here are 15 post ideas! www.melissamackey.net

First, you have to know your target audience.

If you don’t know your target audience, you don’t know who you are trying to connect with, and you will end up connecting with no one. Which leads to no engagement. So the first thing you should do is to create your ideal customer avatar. Know exactly who he/she is, family structure, job, likes/dislikes, struggles, etc. The more specific you can get, the better!Ā Then, when you post on your Facebook page, make sure you are posting for that person.

Now you might be thinking that narrowing your niche may impact your business negatively. I mean, won’t only “speaking” to one person mean that I only connect with that one person and I hurt my business? No! Just the opposite, in fact! When you try to be everything to everyone and connect with everyone at the same time, you end up connect with no one! Really! I mean, wouldn’t you speak differently and post different things if your ideal client is a 25 year old single guy vs a 40 year old woman with children? So if in some of your posts you are speaking as if your audience is 25 year old single men, and in some posts you are speaking as if your audience is 40 year old moms, who are you going to connect with? NONE OF THEM!

This is why you need to choose ONE ideal customer who you are going to speak to in your business. Then you will end up connecting to lots of people just like that one!

Second, don’t just try to sell to your audience

I’ve said this before, and I’ll say it again. Relationships before sales! Say that over and over and over again until you’ve got it drilled into that pretty little head of yours! Relationships will bring sales. Hard selling all the time won’t. At least not in the long run!

Relationships will bring sales. Hard selling all the time won't. Click To Tweet

If you are just selling all of the time, your audience will tune you out and stop following you because they are annoyed with all of the selling. No one gets on Facebook to be sold to! That’s what Amazon is for! šŸ˜‰ The best thing to do is to follow the 80/20 (or 90/10!) rule. So that means out of every 10 posts, only one maaaaaybe two, should be about your products/salesy. The rest of your posts should focus on building that relationship and engagement. And make sure you are doing business on your business page, NOT your personal profile! Mmmmkay?!

Ok, now that we’ve gotten all of that out of the way, let’s move on to the engagement post ideas, alright?

ReadĀ How To Do Direct Sales Without Being Spammy

15 Facebook Post Ideas for Engagement

Here is a list of 15 post ideas that you can use for engagement. If you are not used to getting engagement on your page, don’t be alarmed if it takes awhile. You will have to “train” your followers to engage with you. Start with super easy things where they can just give a simple answer, like multiple choice, or this or that. So all they need to do is say, “A!” Then you can move on to things that require longer answers, such as fill in the blank and asking for help/advice or asking a question. Don’t expect too much of them yet, until they are used to engaging with you on your page!

  • This or that
  • Multiple choice Ā (2, 3, or 4 choices)
  • Fill in the blank
  • Ask a question
  • Two truths and a lie
  • Play a game
  • Ask for help/advice
  • Contest
  • Quiz
  • Poll
  • Challenge
  • Behind the scenes/real life pic
  • Vulnerable post
  • Ask their opinion
  • FB live

There you go! Try it out for a few weeks, then come back here and let me know what you think! I’d love to hear how it works for ya!

Do you already have your ideal customer figured out? Leave a comment and tell me about him or her!

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5 Ways to Achieve Brand Consistency

5 Ways to Achieve Brand Consistency

I talk a lot about branding. I am a web designer and brand strategist, after all! But why is brand consistency so important? How do you achieveĀ it? Here are some tips.

branding, brand consistency, direct sales, direct sales tips, business tips, graphic design, web design

Be recognizable

You want to be recognizable in your business! You want people to remember you, refer you to others, and come back to do business with you over and over. One of theĀ best way to do this (apart from your customer service) is by beingĀ consistent in your branding. This is important because when your customers or clients are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely toĀ stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them.

Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you or refer you to others. And repeat buyers are huge for your business, so stand out and be remembered!

Brand message

Branding is not just about the visuals, although that’s what most people thinking of when they hear the word branding. Visuals are important, but first you need toĀ know and have a consistentĀ brand message. If you haven’t already done so, take some time to sit down and write down your brand’s mission, vision, goals, values, etc. These are all going to play a part in your brand message. Make sure you know your “why” and what your business stands for. What do you hope to accomplish with your business? How can you serve your customers/clients? What problems do you solve? You can even think about your personality and how that is incorporated in your brand. Is it fun, light-hearted, humorous? Is it serious and professional? Make sure whatever it is, it is authentic! Authenticity is huge, because that is how you will connect with people!

ReadĀ How Branding Your Direct Sales Business Can Grow Your Business

Know your niche

A lot of people talk about knowing your niche, your target market, and “ideal” client, and there’s a reason why! It is important! If you try to market your business to everyone, you will end up appearing watered down and appealing to no one. Know exactly who you are targeting, then “talk” to them in your posts and emails. Be specific when you are coming up with your ideal client.Ā Is she single? Married? A mom? Younger? Older? Working? What kind of problems does she have that you can solve? Write down the answer to all of these questions and more, and figure out exactly who you are going to be creating content for and marketing to. This does not mean that only those people will buy from you, but you will have greater value on your page and in your content if you know your niche.

 

ConsistentĀ visuals

This is where the visuals come in. TheyĀ are an important part of your brand and are typically what people see first. If you don’t yet have a logo, find a professionalĀ to help you with one if you don’t have the skills to create it yourself. Investing in a logo and brand elements is a good thing for your business.Ā You will also need to have consistent colors (think three to five), patterns, brand elements, and fonts. Be sure you think of your target market and your brand message when you are coming up with these. If you realize your brand is going to have a very professional image, you probably don’t want lots of bright, neon colors!

ReadĀ Dos and Donā€™ts of Visual Branding

Branded graphics

Now that you have figured out your brand visuals, you are going to want to create some branded graphics! Make sure you stick to your brand visuals for every graphic you make! If you want to create your own and not pay to have someone else do it for you, Canva.com is a fantastic and easy-to-use site to create graphics! There are others, such as PicMonkey, and lots of phone apps you can use as well, but Canva is my go-to site for most all of my graphics. You can use the free version, or you can upgrade to the paid version to save your brand colors and fonts (my recommendation).Ā You will want to make sure your graphics have a consistent look, style, and feel to them so that when people see them, they start to immediately recognize them as yours.

These are just a few tips for achieving brand consistency. Which of these ideas have you already implemented? Which are you going to work on? Tell me in the comments!

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