15 Facebook Post Ideas for Better Engagement

15 Facebook Post Ideas for Better Engagement

Do you struggle with engagement on your Facebook business page? You are using a business page, right? (It is against FB’s Terms and Services to do business on your personal profile.) Now that we’ve gotten that out of the way, let’s talk engagement! We’ll talk first for a bit, then I will give you some Facebook post ideas for better engagement! (But don’t just scroll down to that and skip this first part! It’s important, too! ūüėČ )

I think we all struggle with engagement at times. It can be tricky to get people to see our posts and get engagement with FB’s algorithms. But, I said tricky, not impossible. While I am not an expert at this, and I am still learning and figuring out how to best do this, I wanted to share some things that I have learned that may help you, as well.

Facebook post ideas for better engagement. Struggling with engagement on your Facebook page? Here are 15 post ideas! www.melissamackey.net

First, you have to know your target audience.

If you don’t know your target audience, you don’t know who you are trying to connect with, and you will end up connecting with no one. Which leads to no engagement. So the first thing you should do is to create your ideal customer avatar. Know exactly who he/she is, family structure, job, likes/dislikes, struggles, etc. The more specific you can get, the better!¬†Then, when you post on your Facebook page, make sure you are posting for that person.

Now you might be thinking that narrowing your niche may impact your business negatively. I mean, won’t only “speaking” to one person mean that I only connect with that one person and I hurt my business? No! Just the opposite, in fact! When you try to be everything to everyone and connect with everyone at the same time, you end up connect with no one! Really! I mean, wouldn’t you speak differently and post different things if your ideal client is a 25 year old single guy vs a 40 year old woman with children? So if in some of your posts you are speaking as if your audience is 25 year old single men, and in some posts you are speaking as if your audience is 40 year old moms, who are you going to connect with? NONE OF THEM!

This is why you need to choose ONE ideal customer who you are going to speak to in your business. Then you will end up connecting to lots of people just like that one!

Second, don’t just try to sell to your audience

I’ve said this before, and I’ll say it again. Relationships before sales! Say that over and over and over again until you’ve got it drilled into that pretty little head of yours! Relationships will bring sales. Hard selling all the time won’t. At least not in the long run!

Relationships will bring sales. Hard selling all the time won't. Click To Tweet

If you are just selling all of the time, your audience will tune you out and stop following you because they are annoyed with all of the selling. No one gets on Facebook to be sold to! That’s what Amazon is for! ūüėČ The best thing to do is to follow the 80/20 (or 90/10!) rule. So that means out of every 10 posts, only one maaaaaybe two, should be about your products/salesy. The rest of your posts should focus on building that relationship and engagement. And make sure you are doing business on your business page, NOT your personal profile! Mmmmkay?!

Ok, now that we’ve gotten all of that out of the way, let’s move on to the engagement post ideas, alright?

Read How To Do Direct Sales Without Being Spammy

15 Facebook Post Ideas for Engagement

Here is a list of 15 post ideas that you can use for engagement. If you are not used to getting engagement on your page, don’t be alarmed if it takes awhile. You will have to “train” your followers to engage with you. Start with super easy things where they can just give a simple answer, like multiple choice, or this or that. So all they need to do is say, “A!” Then you can move on to things that require longer answers, such as fill in the blank and asking for help/advice or asking a question. Don’t expect too much of them yet, until they are used to engaging with you on your page!

  • This or that
  • Multiple choice ¬†(2, 3, or 4 choices)
  • Fill in the blank
  • Ask a question
  • Two truths and a lie
  • Play a game
  • Ask for help/advice
  • Contest
  • Quiz
  • Poll
  • Challenge
  • Behind the scenes/real life pic
  • Vulnerable post
  • Ask their opinion
  • FB live

There you go! Try it out for a few weeks, then come back here and let me know what you think! I’d love to hear how it works for ya!

Do you already have your ideal customer figured out? Leave a comment and tell me about him or her!

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5 Ways to Achieve Brand Consistency

5 Ways to Achieve Brand Consistency

I talk a lot about branding. I am a web designer and brand strategist, after all! But why is brand consistency so important? How do you achieve it? Here are some tips.

branding, brand consistency, direct sales, direct sales tips, business tips, graphic design, web design

Be recognizable

You want to be recognizable in your business! You want people to remember you, refer you to others, and come back to do business with you over and over. One of the best way to do this (apart from your customer service) is by being consistent in your branding. This is important because when your customers or clients are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely to stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them.

Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you or refer you to others. And repeat buyers are huge for your business, so stand out and be remembered!

Brand message

Branding is not just about the visuals, although that’s what most people thinking of when they hear the word branding. Visuals are important, but first you need to¬†know and have a consistent¬†brand message. If you haven’t already done so, take some time to sit down and write down your brand’s mission, vision, goals, values, etc. These are all going to play a part in your brand message. Make sure you know your “why” and what your business stands for. What do you hope to accomplish with your business? How can you serve your customers/clients? What problems do you solve? You can even think about your personality and how that is incorporated in your brand. Is it fun, light-hearted, humorous? Is it serious and professional? Make sure whatever it is, it is authentic! Authenticity is huge, because that is how you will connect with people!

Read How Branding Your Direct Sales Business Can Grow Your Business

Know your niche

A lot of people talk about knowing your niche, your target market, and “ideal” client, and there’s a reason why! It is important! If you try to market your business to everyone, you will end up appearing watered down and appealing to no one. Know exactly who you are targeting, then “talk” to them in your posts and emails. Be specific when you are coming up with your ideal client.¬†Is she single? Married? A mom? Younger? Older? Working? What kind of problems does she have that you can solve? Write down the answer to all of these questions and more, and figure out exactly who you are going to be creating content for and marketing to. This does not mean that only those people will buy from you, but you will have greater value on your page and in your content if you know your niche.

 

Consistent visuals

This is where the visuals come in. They¬†are an important part of your brand and are typically what people see first. If you don’t yet have a logo, find a professional¬†to help you with one if you don’t have the skills to create it yourself. Investing in a logo and brand elements is a good thing for your business.¬†You will also need to have consistent colors (think three to five), patterns, brand elements, and fonts. Be sure you think of your target market and your brand message when you are coming up with these. If you realize your brand is going to have a very professional image, you probably don’t want lots of bright, neon colors!

Read Dos and Don’ts of Visual Branding

Branded graphics

Now that you have figured out your brand visuals, you are going to want to create some branded graphics! Make sure you stick to your brand visuals for every graphic you make! If you want to create your own and not pay to have someone else do it for you, Canva.com is a fantastic and easy-to-use site to create graphics! There are others, such as PicMonkey, and lots of phone apps you can use as well, but Canva is my go-to site for most all of my graphics. You can use the free version, or you can upgrade to the paid version to save your brand colors and fonts (my recommendation). You will want to make sure your graphics have a consistent look, style, and feel to them so that when people see them, they start to immediately recognize them as yours.

These are just a few tips for achieving brand consistency. Which of these ideas have you already implemented? Which are you going to work on? Tell me in the comments!

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How to do direct sales without being spammy

How to do direct sales without being spammy

Is it possible to do direct sales without being spammy?

You may be in direct sales or network marking or thinking about joining, and you may be wondering if there is a way to do direct sales without being spammy. I’m here to tell you, there is! It seems like everywhere you turn online, there are direct sellers spamming like crazy, on their profiles, in groups, and everywhere they can. Is this the only way to get sales and do business? Absolutely not! There are much better ways! Here are a few tips.

How to do direct sales and network marketing without being spammy. Direct sales or network marketing tips. www.melissaamackey.net

Business page vs personal profile

First things first. Do business on a business page, not your personal page! Facebook created business pages for a reason‚Ķfor businesses! It is actually against Facebook’s terms of service to business on your personal page. You could risk getting put in Facebook jail. And yes, that is a real thing. Don’t risk it! It’s not worth it.

Besides, people don’t get on Facebook to be sold to! If you are doing business on your personal page, your friends and family are going to get annoyed and unfriend or unfollow you. You don’t want to lose friendships because of your business, do you? I didn’t think so. Using a business page for your business allows people who are actually interested in it to follow you and engage with you over there, and allows you to build relationships and stay friends with everyone else! Which in the long run is better for you business, anyway!

Read How branding your direct sales business can grow your business

Facebook groups

Second… DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR PERMISSION! Sorry to yell at you, but this one is a big no-no. People are starting to get very annoyed, to say the least, at getting added to groups that they don’t want to be in. This will not only hurt your relationships with your friends/family, but it will also hurt your business and your group, as well. Many, if not most, of the people you add are not actually interested in being there. If they do not leave the group, then they are just empty group members, not engaging with your group or buying from you. Adding people to groups is just a great way to make people mad and turn them off from your business. Let them request to be added themselves, or send them a message first and see if they are interested in being a part of it!

Relationship building

My first two points touched on this, but one of the most important, if not THE most important, things you can do is to build relationships. Building relationships is really the key to growing your business. People don’t want to do business with a company. They want to do it with a person. And they don’t want to buy from just anybody. They want to buy from someone they know, like, and trust. So build that relationship (AUTHENTICALLY!) and let people get to know, like, and trust you. The real you. Engage them in conversation, get to know them and let them get to know you, serve them, provide value, etc.

Read Is your direct sales business ruining your friendships?

Selling all the time

Don’t just try and sell your product all of the time. 80-90% of your social media posts should be about things other than selling, and only 10-20% should be about your product. This means that you need to be providing value and engaging your followers. No matter what product or service you are selling, you will get better results when you shift your mindset from “how can I get customers/clients/sales” to “how can I provide value for my followers.” Ask questions, share info and tips and tricks, share behind-the-scenes photos, etc. Think about what other things your followers are interested in other than your product and talk about that. Build the relationships first, and the sales will follow.

You will get better results when you shift your mindset to providing value. Click To Tweet

It is very possible to do direct sale without being spammy, but it takes a mindset shift and implementing these tips. Tell me…what do you to to make sure you are not being spammy in your business?

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3 Reasons Like Ladders Are Hurting Your Business

3 Reasons Like Ladders Are Hurting Your Business

Like Ladders … What are they?

You know those posts where they ask everyone to share their Facebook page or Instagram link and everyone is supposed to “like” or follow everyone else’s links to help them grow their following? We call those “like ladders.” Almost every business group that I am in have certain days where they do this. For some reason, there is this idea out there that the goal to growing your business on social media is to get as many followers as you can. Maybe at one time it was true. But is it true now? Do like ladders really help your page? Let’s talk about it! 3 Reasons Like Ladders Are Hurting Your Business www.melissamackey.net

Empty Likes

When you participate in a like ladder, are those people typically interested in your business? No! They are just hoping to get “likes” in return and secretly (or not-so-secretly) hoping to convert you as a customer. They are never actually planning to buy from you or even engage with your page or business. That is what we call “empty likes.” They do nothing for your page or business. They are just‚Ķ..there. And if those people¬†are not engaging and there is no chance in you converting them to a customer, why keep them or even try to gain those likes¬†in the first place? How is that going to help your business? It is just going to drag your engagement on your page down, which is actually very bad for your page and your business. Empty likes are not going to help your page! They really just drag your engagement down! Click To Tweet

Facebook Algorithm

Speaking of engagement, you may have heard about Facebook’s “algorithm.” It’s sort of like this secret algorithm that nobody really knows exactly what it is, but they are constantly trying to figure out‚Ķ.and it is constantly changing! But one thing we do know, is that Facebook does not care about numbers of “likes” on a page. It cares about engagement. So if you have tons of “likes,” but no one is engaging on your page, then Facebook thinks your page is not important and will not show your posts to many people in your news feed. On the other hand, if you get lots of engagement on your page from your followers, Facebook thinks your page must be awesome and so they show your posts to more people in your news feed. It’s kind of like they “test” out your posts at first. They show it to a few people, not many, and then see what kind of engagement it gets to decide if your post should be shown to more. So engagement is huge for the Facebook algorithm!

Read Is Your Direct Sales Business Ruining Your Friendships?

Quality over Quantity

So, which is better? Quality followers or the¬†quantity of followers? Quality followers, people who actually want to like your page and engage with it, is way better than the quantity of likes¬†on a page. I know this can be hard to accept, because we all want to grow the number of followers we have. Buuuut, a small, but engaged following is going to be way better for your page than a large, unengaged following. Numbers really mean nothing. Engagement does. So don’t focus on how many likes you have. Don’t compare your number of likes to someone else’s! Only focus on your engagement. Focus on attracting quality leads to your page. When you see these like ladder posts, DON’T participate, no matter how tempting it is! Remind yourself that it just going to hurt your business! If you are realizing that you made some mistakes in the past, don’t fret! There are always things that you can do to turn your page around and help your page’s engagement.

So, what next?

You can start today by cleaning out your likes on your page. Go through and delete the people who have liked your page from a “like ladder” or something of the sort. If they are someone who is not going to engage on your page, then there is no reason to keep them around. Time to let them go! Bless and release. You can do this in the settings of your page, under “people and other pages.” Then, work on teaching your followers to engage on your page. Post simple questions, such as “this or that,” “A or B” type of questions and engage back with anyone who comments! Ask them a followup question. Show them that it is ok for them to comment on your page and that you will engage them back in conversation! It may take some time, but you can work to grow your page’s engagement over time.

Join my Facebook Group, Brand Bosses, where we talk all things branding, blogging, websites, marketing tips, and more for women entrepreneurs and womenin direct sales and network marketing!

Tell me….

What are you going to do TODAY to help your business grow? Are you going to go through and delete empty likes? Start posting engagement posts and respond to all comments? Train your followers to engage with you? Tell me in the comments below and let’s celebrate your growth together!

Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is direct sales ruining friendships for you? Have you noticed people unfriending you on Facebook, not responding to your messages/texts/calls, not wanting to hang out with you, etc? It may have something to do with the way you are running your business. Direct sales doesn’t have to hurt friendships! It can actually help them! Is Your Direct Sales Business Ruining Your Friendships

Build relationships

The #1 rule in business, especially online business, is build relationships! I say this all the time, but people need to know, like, and trust you before they will buy from you, and especially if they are going to be a repeat customer! So your main focus with your business should be building relationships, not selling. Don’t believe me? Just try it! ūüėČ

Stop adding people to groups

I feel like I should put this one in all caps and shout it from the rooftops. STOP ADDING PEOPLE TO GROUPS! Most people cannot stand this and it just turns them off from your business. So, if you are doing this, it is very likely hurting your business, not helping it. Plus, a smaller engaged and interested following is waaaay better than a larger unengaged, uninterested audience. Having tons of people in your Facebook is not good for your business, especially where Facebook is concerned, because according to Facebook, having an engaged following is more important than a large following!

Read How Branding Your Direct Sales Business Can Grow Your Business

Use a business page, not personal profile

Don’t do business on your personal profile! That is against Facebook’s policies and you could find yourself in Facebook jail if you do. (Yes, that is a real thing!) Facebook business pages exist for a reason….for business! This will help keep you from ruining friendships if you keep your personal profile for your personal life, things that your friends want to see and interact with you on, and keep your business to your business page where anyone who wants to keep up with your business can “like” it and follow and interact with you there.

Don’t be spammy or salesy

People do not get on Facebook to be sold to! If you are always just posting salesy stuff, you will be turning people off of your page. You should be posting only one sales post out of every 10 posts and other types of posts for the other 9. Think encouragement, motivation, inspiration, how-tos, behind the scenes, helpful info, tips/hacks etc.

Read Spring Clean Your Direct Sales Business

Be authentic and genuine

This is so important! People can see right through inauthentic people! Your followers, customers, and friends want to connect with you on a real level. They don’t want to have to be afraid that every conversation they have with you or every post they see is going to have to do with promoting your business or trying to sell to them somehow. They will see right through that and will not want to interact with you.

 

What do you do in your business to ensure you are building relationships and not hurting your friendships? Tell me!

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