Changing the negative in direct sales

Changing the negative in direct sales

Direct sales and network marketing often get a bad rap. You’ve seen it, right? A lot of people only see the negative in direct sales. But not all direct sales consultants are bad! Not everyone is spammy and only focused on selling to their friends and making money. There are many awesome direct sales consultants! But how do we change this negative outlook people have? It’s not going to happen overnight, but here are some things you can do to help.

Changing the negative in direct sales. www.melissamackey.net

Focus on relationships

This is one of the best things you can do! Many direct sales or MLM reps focus on selling and marketing, and not in a good way. The are so focused on selling their product that they just spam all of their friends and family and don’t put relationships first! People do business from people the know, like, and trust. And people are not going to know, like, and trust you if they don’t feel that you are authentic in your communication with them or don’t feel like you care about them. So before you try to sell anyone anything, build a relationship with them and keep that at the focus! Show off your personality in your social media posts and let your followers get to know you. Ask them questions and get to know them, as well! Create engagement on your page and build those relationships.

Read Is Your Direct Sales Business Ruining Your Friendships?

Focus on serving

Serving others, that is! Don’t be self-serving. People will see right through that. If all you care about is what other people can do for you and your business, you will not get very far. Focus on how you can serve others. Most likely, your product can help someone in some way. But instead of focusing on sales of your product, focus on how you/your product can help others. Don’t push it down their throats, though! If they didn’t ask for your help, it may not be wise to give it. Be sure you are serving people and not annoying people. Customer service can go a long way!

Stay positive

Many people in direct sales get caught up in the negative. Whether its being negative about their business or shaming someone else’s or a different company. Don’t be one of those people! No one wants to be around someone who is negative all of the time. Take the high road and don’t talk bad about other companies or other consultants. Just focus on your own business and what you can do to grow, not on what someone else is doing. Things will happen in your business or in your company that you don’t like. It’s just a part of doing business and life. Those negative things don’t need to be shared with everyone. If you are always negative, no one is going to want to follow you or buy from you. So stay positive and give people a reason to want to do business with you!

Read 7 Things I Stopped Doing In Order To Grow My Business

Offer value

This kind of goes along with serving. Make sure you are providing value in your business. Instead of sharing about your product and company all the time, share other things of value that your audience is interested in. Not everyone loves your product as much as you do, and they don’t only want to see/read about your product. Bummer, right? 😉 Make sure to add value in ways that don’t have anything to do specifically with your product. Ask questions to engage them, post articles that your audience might find interesting, post something humorous, ask advice, etc. Get to know your audience and your target market and post things that they would be interested in.

Bottom line: Show people by your words and actions that not all direct sellers are spammy and just out for sales! Build relationships, put people first, provide value. Be a step above the rest!

What tips do you have that you would add? Share them in the comments!

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Target Market In Direct Sales: Why You Need One

Target Market In Direct Sales: Why You Need One

Why you need to know your target market in direct sales www.melissamackey.net

What is a target market and why do I need a target market in direct sales?

Good question! Let’s chat! 😉 First, let’s talk about what a target market is. Dictionary.com defines it as, “A particular group of consumers at which a product or service is aimed.” That is a perfect definition of it. You need to know exactly who your audience is and to whom you are trying to sell. (How’s that for correct grammar? 😉 ) Yes, you need a target market in your direct sales businesses! It may be easy to think,”I sell skin care products. Everyone has skin and is in need of my products. My target market is anyone with skin!” Or “I sell organizational products. Everyone needs to organize their home, especially moms. Moms are my target market.” While that second thought is slightly better, neither of those answers are really very good when it comes to talking about your target market in direct sales.

You can’t sell to everyone. Well, you can, but it’s not good marketing and won’t get you the results you want. If you try and appeal to everyone in your marketing, you will end up appealing to no one. If you have read any of my other blog posts, you have probably heard me say that before. Because it’s true! And it is an important concept to learn, even as a direct seller. Selling to “anyone who has skin,” or even “moms” is not specific enough. Yes, you may want everyone to buy from you, be your fan, like your product, etc. But the fact is, not everyone will, and that’s ok. Not everyone likes Apple products, right? And they don’t market to just anyone. They have a specific idea of who they are marketing to. You probably have a good idea of who that sort of person is! And they have built a huge brand, just by marketing to that person!

Read 15 Facebook Post Ideas for Better Engagement

Who should I market to?

So, you need to get specific. Think of your one ideal customer and market specifically to them, and “moms” isn’t specific enough! There are lots of different types of moms, with different demographics! Moms can be all different ages, races, social economic status, education levels, marital status, personality types, etc. You would probably market to a 45 year old single mom, who is working a full time job with 3 teenagers, differently than you might a married 25 year first time stay-at-home mom with an infant. Those two moms are going to most likely have different interests, needs, wants, and abilities. The mom with teenagers probably isn’t going to be interested in how to organize a toy room, like the mom with the infant would. And the mom with the infant probably isn’t ready to think about what kind of organizational products might be helpful in a dorm room, right? Neither is bad, just different.

Like I said, think of one ideal customer. If you could create a perfect customer and clone 100 of them, who would he or she be? Think about specifics like how old they are, their marital status, if they work or stay at home, if they have children (and how many and what ages!), their education level, what they like to do for fun, what stresses they have in their life, what kind of music they like, etc. Get specific! You can even give this person a name, and even find a picture of what they look like from a stock photo site. My ideal customer is Jenn, and I could tell you all about her! She is who I market to.

Check out my mini-course on standing out in your direct sales business, It’s All a Bunch of DS

Why is a target market in direct sales helpful?

I mentioned earlier that if you try and appeal to everyone, you end up appealing to no one. Your content will seem watered-down and will not really connect with anyone, even if you feel like you are putting out good content! If you try to connect with all sorts of different types of people, you end up not connect to any of them. They will just scroll right on past your posts, because they aren’t connecting with them. But, on the other hand, if you are marketing to one specific type of person, you will connect with that type of person and lots of other people like him/her. You will start to attract a following of that sort of person, which if it is your ideal customer, you will attract lots of ideal customers! 😉 That’s what you want, right? Your idea customer just coming to you?! Try it, and see how it works!

Get my Ideal Customer Worksheet and start getting to know your ideal customer!

Now, leave me a comment and tell me about your ideal customer! I’d love to “meet” them! 😉

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3 Reasons Like Ladders Are Hurting Your Business

3 Reasons Like Ladders Are Hurting Your Business

Like Ladders … What are they?

You know those posts where they ask everyone to share their Facebook page or Instagram link and everyone is supposed to “like” or follow everyone else’s links to help them grow their following? We call those “like ladders.” Almost every business group that I am in have certain days where they do this. For some reason, there is this idea out there that the goal to growing your business on social media is to get as many followers as you can. Maybe at one time it was true. But is it true now? Do like ladders really help your page? Let’s talk about it! 3 Reasons Like Ladders Are Hurting Your Business www.melissamackey.net

Empty Likes

When you participate in a like ladder, are those people typically interested in your business? No! They are just hoping to get “likes” in return and secretly (or not-so-secretly) hoping to convert you as a customer. They are never actually planning to buy from you or even engage with your page or business. That is what we call “empty likes.” They do nothing for your page or business. They are just…..there. And if those people are not engaging and there is no chance in you converting them to a customer, why keep them or even try to gain those likes in the first place? How is that going to help your business? It is just going to drag your engagement on your page down, which is actually very bad for your page and your business. Empty likes are not going to help your page! They really just drag your engagement down! Click To Tweet

Facebook Algorithm

Speaking of engagement, you may have heard about Facebook’s “algorithm.” It’s sort of like this secret algorithm that nobody really knows exactly what it is, but they are constantly trying to figure out….and it is constantly changing! But one thing we do know, is that Facebook does not care about numbers of “likes” on a page. It cares about engagement. So if you have tons of “likes,” but no one is engaging on your page, then Facebook thinks your page is not important and will not show your posts to many people in your news feed. On the other hand, if you get lots of engagement on your page from your followers, Facebook thinks your page must be awesome and so they show your posts to more people in your news feed. It’s kind of like they “test” out your posts at first. They show it to a few people, not many, and then see what kind of engagement it gets to decide if your post should be shown to more. So engagement is huge for the Facebook algorithm!

Read Is Your Direct Sales Business Ruining Your Friendships?

Quality over Quantity

So, which is better? Quality followers or the quantity of followers? Quality followers, people who actually want to like your page and engage with it, is way better than the quantity of likes on a page. I know this can be hard to accept, because we all want to grow the number of followers we have. Buuuut, a small, but engaged following is going to be way better for your page than a large, unengaged following. Numbers really mean nothing. Engagement does. So don’t focus on how many likes you have. Don’t compare your number of likes to someone else’s! Only focus on your engagement. Focus on attracting quality leads to your page. When you see these like ladder posts, DON’T participate, no matter how tempting it is! Remind yourself that it just going to hurt your business! If you are realizing that you made some mistakes in the past, don’t fret! There are always things that you can do to turn your page around and help your page’s engagement.

So, what next?

You can start today by cleaning out your likes on your page. Go through and delete the people who have liked your page from a “like ladder” or something of the sort. If they are someone who is not going to engage on your page, then there is no reason to keep them around. Time to let them go! Bless and release. You can do this in the settings of your page, under “people and other pages.” Then, work on teaching your followers to engage on your page. Post simple questions, such as “this or that,” “A or B” type of questions and engage back with anyone who comments! Ask them a followup question. Show them that it is ok for them to comment on your page and that you will engage them back in conversation! It may take some time, but you can work to grow your page’s engagement over time.

Join my Facebook Group, Brand Bosses, where we talk all things branding, blogging, websites, marketing tips, and more for women entrepreneurs and womenin direct sales and network marketing!

Tell me….

What are you going to do TODAY to help your business grow? Are you going to go through and delete empty likes? Start posting engagement posts and respond to all comments? Train your followers to engage with you? Tell me in the comments below and let’s celebrate your growth together!

Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is direct sales ruining friendships for you? Have you noticed people unfriending you on Facebook, not responding to your messages/texts/calls, not wanting to hang out with you, etc? It may have something to do with the way you are running your business. Direct sales doesn’t have to hurt friendships! It can actually help them! Is Your Direct Sales Business Ruining Your Friendships

Build relationships

The #1 rule in business, especially online business, is build relationships! I say this all the time, but people need to know, like, and trust you before they will buy from you, and especially if they are going to be a repeat customer! So your main focus with your business should be building relationships, not selling. Don’t believe me? Just try it! 😉

Stop adding people to groups

I feel like I should put this one in all caps and shout it from the rooftops. STOP ADDING PEOPLE TO GROUPS! Most people cannot stand this and it just turns them off from your business. So, if you are doing this, it is very likely hurting your business, not helping it. Plus, a smaller engaged and interested following is waaaay better than a larger unengaged, uninterested audience. Having tons of people in your Facebook is not good for your business, especially where Facebook is concerned, because according to Facebook, having an engaged following is more important than a large following!

Read How Branding Your Direct Sales Business Can Grow Your Business

Use a business page, not personal profile

Don’t do business on your personal profile! That is against Facebook’s policies and you could find yourself in Facebook jail if you do. (Yes, that is a real thing!) Facebook business pages exist for a reason….for business! This will help keep you from ruining friendships if you keep your personal profile for your personal life, things that your friends want to see and interact with you on, and keep your business to your business page where anyone who wants to keep up with your business can “like” it and follow and interact with you there.

Don’t be spammy or salesy

People do not get on Facebook to be sold to! If you are always just posting salesy stuff, you will be turning people off of your page. You should be posting only one sales post out of every 10 posts and other types of posts for the other 9. Think encouragement, motivation, inspiration, how-tos, behind the scenes, helpful info, tips/hacks etc.

Read Spring Clean Your Direct Sales Business

Be authentic and genuine

This is so important! People can see right through inauthentic people! Your followers, customers, and friends want to connect with you on a real level. They don’t want to have to be afraid that every conversation they have with you or every post they see is going to have to do with promoting your business or trying to sell to them somehow. They will see right through that and will not want to interact with you.

 

What do you do in your business to ensure you are building relationships and not hurting your friendships? Tell me!

Resources for Direct Sellers

Resources for Direct Sellers

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