How to do direct sales without being spammy

How to do direct sales without being spammy

Is it possible to do direct sales without being spammy?

You may be in direct sales or network marking or thinking about joining, and you may be wondering if there is a way to do direct sales without being spammy. I’m here to tell you, there is! It seems like everywhere you turn online, there are direct sellers spamming like crazy, on their profiles, in groups, and everywhere they can. Is this the only way to get sales and do business? Absolutely not! There are much better ways! Here are a few tips.

How to do direct sales and network marketing without being spammy. Direct sales or network marketing tips. www.melissaamackey.net

Business page vs personal profile

First things first. Do business on a business page, not your personal page! Facebook created business pages for a reason…for businesses! It is actually against Facebook’s terms of service to business on your personal page. You could risk getting put in Facebook jail. And yes, that is a real thing. Don’t risk it! It’s not worth it.

Besides, people don’t get on Facebook to be sold to! If you are doing business on your personal page, your friends and family are going to get annoyed and unfriend or unfollow you. You don’t want to lose friendships because of your business, do you? I didn’t think so. Using a business page for your business allows people who are actually interested in it to follow you and engage with you over there, and allows you to build relationships and stay friends with everyone else! Which in the long run is better for you business, anyway!

Read How branding your direct sales business can grow your business

Facebook groups

Second… DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR PERMISSION! Sorry to yell at you, but this one is a big no-no. People are starting to get very annoyed, to say the least, at getting added to groups that they don’t want to be in. This will not only hurt your relationships with your friends/family, but it will also hurt your business and your group, as well. Many, if not most, of the people you add are not actually interested in being there. If they do not leave the group, then they are just empty group members, not engaging with your group or buying from you. Adding people to groups is just a great way to make people mad and turn them off from your business. Let them request to be added themselves, or send them a message first and see if they are interested in being a part of it!

Relationship building

My first two points touched on this, but one of the most important, if not THE most important, things you can do is to build relationships. Building relationships is really the key to growing your business. People don’t want to do business with a company. They want to do it with a person. And they don’t want to buy from just anybody. They want to buy from someone they know, like, and trust. So build that relationship (AUTHENTICALLY!) and let people get to know, like, and trust you. The real you. Engage them in conversation, get to know them and let them get to know you, serve them, provide value, etc.

Read Is your direct sales business ruining your friendships?

Selling all the time

Don’t just try and sell your product all of the time. 80-90% of your social media posts should be about things other than selling, and only 10-20% should be about your product. This means that you need to be providing value and engaging your followers. No matter what product or service you are selling, you will get better results when you shift your mindset from “how can I get customers/clients/sales” to “how can I provide value for my followers.” Ask questions, share info and tips and tricks, share behind-the-scenes photos, etc. Think about what other things your followers are interested in other than your product and talk about that. Build the relationships first, and the sales will follow.

You will get better results when you shift your mindset to providing value. Click To Tweet

It is very possible to do direct sale without being spammy, but it takes a mindset shift and implementing these tips. Tell me…what do you to to make sure you are not being spammy in your business?

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Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is direct sales ruining friendships for you? Have you noticed people unfriending you on Facebook, not responding to your messages/texts/calls, not wanting to hang out with you, etc? It may have something to do with the way you are running your business. Direct sales doesn’t have to hurt friendships! It can actually help them! Is Your Direct Sales Business Ruining Your Friendships

Build relationships

The #1 rule in business, especially online business, is build relationships! I say this all the time, but people need to know, like, and trust you before they will buy from you, and especially if they are going to be a repeat customer! So your main focus with your business should be building relationships, not selling. Don’t believe me? Just try it! 😉

Stop adding people to groups

I feel like I should put this one in all caps and shout it from the rooftops. STOP ADDING PEOPLE TO GROUPS! Most people cannot stand this and it just turns them off from your business. So, if you are doing this, it is very likely hurting your business, not helping it. Plus, a smaller engaged and interested following is waaaay better than a larger unengaged, uninterested audience. Having tons of people in your Facebook is not good for your business, especially where Facebook is concerned, because according to Facebook, having an engaged following is more important than a large following!

Read How Branding Your Direct Sales Business Can Grow Your Business

Use a business page, not personal profile

Don’t do business on your personal profile! That is against Facebook’s policies and you could find yourself in Facebook jail if you do. (Yes, that is a real thing!) Facebook business pages exist for a reason….for business! This will help keep you from ruining friendships if you keep your personal profile for your personal life, things that your friends want to see and interact with you on, and keep your business to your business page where anyone who wants to keep up with your business can “like” it and follow and interact with you there.

Don’t be spammy or salesy

People do not get on Facebook to be sold to! If you are always just posting salesy stuff, you will be turning people off of your page. You should be posting only one sales post out of every 10 posts and other types of posts for the other 9. Think encouragement, motivation, inspiration, how-tos, behind the scenes, helpful info, tips/hacks etc.

Read Spring Clean Your Direct Sales Business

Be authentic and genuine

This is so important! People can see right through inauthentic people! Your followers, customers, and friends want to connect with you on a real level. They don’t want to have to be afraid that every conversation they have with you or every post they see is going to have to do with promoting your business or trying to sell to them somehow. They will see right through that and will not want to interact with you.

 

What do you do in your business to ensure you are building relationships and not hurting your friendships? Tell me!

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