15 Facebook Post Ideas for Better Engagement

15 Facebook Post Ideas for Better Engagement

Do you struggle with engagement on your Facebook business page? You are using a business page, right? (It is against FB’s Terms and Services to do business on your personal profile.) Now that we’ve gotten that out of the way, let’s talk engagement! We’ll talk first for a bit, then I will give you some Facebook post ideas for better engagement! (But don’t just scroll down to that and skip this first part! It’s important, too! ūüėČ )

I think we all struggle with engagement at times. It can be tricky to get people to see our posts and get engagement with FB’s algorithms. But, I said tricky, not impossible. While I am not an expert at this, and I am still learning and figuring out how to best do this, I wanted to share some things that I have learned that may help you, as well.

Facebook post ideas for better engagement. Struggling with engagement on your Facebook page? Here are 15 post ideas! www.melissamackey.net

First, you have to know your target audience.

If you don’t know your target audience, you don’t know who you are trying to connect with, and you will end up connecting with no one. Which leads to no engagement. So the first thing you should do is to create your ideal customer avatar. Know exactly who he/she is, family structure, job, likes/dislikes, struggles, etc. The more specific you can get, the better!¬†Then, when you post on your Facebook page, make sure you are posting for that person.

Now you might be thinking that narrowing your niche may impact your business negatively. I mean, won’t only “speaking” to one person mean that I only connect with that one person and I hurt my business? No! Just the opposite, in fact! When you try to be everything to everyone and connect with everyone at the same time, you end up connect with no one! Really! I mean, wouldn’t you speak differently and post different things if your ideal client is a 25 year old single guy vs a 40 year old woman with children? So if in some of your posts you are speaking as if your audience is 25 year old single men, and in some posts you are speaking as if your audience is 40 year old moms, who are you going to connect with? NONE OF THEM!

This is why you need to choose ONE ideal customer who you are going to speak to in your business. Then you will end up connecting to lots of people just like that one!

Second, don’t just try to sell to your audience

I’ve said this before, and I’ll say it again. Relationships before sales! Say that over and over and over again until you’ve got it drilled into that pretty little head of yours! Relationships will bring sales. Hard selling all the time won’t. At least not in the long run!

Relationships will bring sales. Hard selling all the time won't. Click To Tweet

If you are just selling all of the time, your audience will tune you out and stop following you because they are annoyed with all of the selling. No one gets on Facebook to be sold to! That’s what Amazon is for! ūüėČ The best thing to do is to follow the 80/20 (or 90/10!) rule. So that means out of every 10 posts, only one maaaaaybe two, should be about your products/salesy. The rest of your posts should focus on building that relationship and engagement. And make sure you are doing business on your business page, NOT your personal profile! Mmmmkay?!

Ok, now that we’ve gotten all of that out of the way, let’s move on to the engagement post ideas, alright?

Read How To Do Direct Sales Without Being Spammy

15 Facebook Post Ideas for Engagement

Here is a list of 15 post ideas that you can use for engagement. If you are not used to getting engagement on your page, don’t be alarmed if it takes awhile. You will have to “train” your followers to engage with you. Start with super easy things where they can just give a simple answer, like multiple choice, or this or that. So all they need to do is say, “A!” Then you can move on to things that require longer answers, such as fill in the blank and asking for help/advice or asking a question. Don’t expect too much of them yet, until they are used to engaging with you on your page!

  • This or that
  • Multiple choice ¬†(2, 3, or 4 choices)
  • Fill in the blank
  • Ask a question
  • Two truths and a lie
  • Play a game
  • Ask for help/advice
  • Contest
  • Quiz
  • Poll
  • Challenge
  • Behind the scenes/real life pic
  • Vulnerable post
  • Ask their opinion
  • FB live

There you go! Try it out for a few weeks, then come back here and let me know what you think! I’d love to hear how it works for ya!

Do you already have your ideal customer figured out? Leave a comment and tell me about him or her!

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What should a direct seller blog about?

What should a direct seller blog about?

Are you in direct sales or network marketing and are thinking about starting a blog, but you aren’t sure what a direct seller blog should be about? I am here to tell you that there are tons of things you can write about! I am hoping this blog post will help.

direct sales blog

What should a direct seller blog about?

Your product. This one is obvious. If you are part of a direct selling company, you are probably going to want to tell others about your product! That is totally fine to do, but just make sure you don’t over do it. You will not get and keep traffic to your blog if that is all you are posting about. And make sure your posts aren’t just salesy! You’ll want to use your blog posts to share how to use the products, little known tips about them, what problems they can solve for your customers, etc. Make sure your posts are useful.

Personal stories.¬†Your blog is a fantastic place for your customers to get to know you, which builds that know, like, and trust factor that people are always talking about. When they get to know you (or feel like they know you!), they start to realize they like you. And when they like you, they want to buy from you. So don’t be afraid to share things about your life and put your personality into your posts! You can even share funny stories. Let your customers know who you are, what you like to do, etc.

Your blog is a fantastic place for your customers to get to know you. Click To Tweet

Behind the scenes.¬†This goes along with my last point. Show some personality by giving your customers a glimpse of the behind the scenes of your work life. Share with them how you run your business, your office, your kids/pets helping (or “helping”) you, share about the process you take to get ready for a party or mail out packages/fun mail, etc. Your customers will like to see that side of your business as well!

Read 5 Reasons To Blog as a Direct Seller

Tips/tricks.¬†These tips and tricks don’t have to be directly related to your product. They can (and probably often should) be about other things your target market is interested in. For example, if you sell Thirty One bags, your customers may be interested in organization, so you can share different tips relating to that topic. Maybe you sell¬†jewelry or clothes and your followers appreciate different fashion tips. Those of you who sell a¬†“green” product may have people interested in learning how to make their lives safer. For¬†food related items, you can share recipes, tips, kitchen hacks, etc. And if your target market is mostly moms, you can always share parenting/mom life type of info! There is lots that you can share!

Advice. Advice kind of goes along with the tips/trick. But think of who your target market is, and share advice with them and what you have learned about different topics. Anything that they feel is helpful information will go over great with your audience! It will also help your content to get shared and pinned more often. People use the internet to research things, so let your blog answer some of their questions!

FAQ’s.¬†Are there certain questions you get asked a lot? Share your answers to those questions! Then, whenever someone asks you one of those questions online, you can share your blog post with them!¬†People use the internet to research things, so let your blog answer some of their questions!

Read Six Easy Steps to Start a Blog

Resources/tools.¬†Are there¬†certain resources or tools that you have come across that can make your audience’s life easier? Maybe you were working on a home project recently and found a really awesome tool to help, or maybe you came across a parenting resource and you want to share that resource with your followers. Share away, especially if it is relevant to your following! Again, be helpful!

Business.¬†You can share information related to running a business with your followers. Maybe there is¬†someone who is thinking about joining you, but isn’t sure she knows enough about running a business. You can share how you run yours and different things you have learned.

 

Hopefully now you have plenty of ideas to get you started with your blog! I have also created a content ideas worksheet for you, which you can download and use to plan your content for your blog! You’ll write in your mail content¬†categories, then you can fill in those categories with more specific ideas (i.e. Organization – kitchen organization, office organization, etc). Just enter your info, download, and enjoy!

What content ideas did you come up with? Tell me in the comments below!

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