Changing the negative in direct sales

Changing the negative in direct sales

Direct sales and network marketing often get a bad rap. You’ve seen it, right? A lot of people only see the negative in direct sales. But not all direct sales consultants are bad! Not everyone is spammy and only focused on selling to their friends and making money. There are many awesome direct sales consultants! But how do we change this negative outlook people have? It’s not going to happen overnight, but here are some things you can do to help.

Changing the negative in direct sales. www.melissamackey.net

Focus on relationships

This is one of the best things you can do! Many direct sales or MLM reps focus on selling and marketing, and not in a good way. The are so focused on selling their product that they just spam all of their friends and family and don’t put relationships first! People do business from people the know, like, and trust. And people are not going to know, like, and trust you if they don’t feel that you are authentic in your communication with them or don’t feel like you care about them. So before you try to sell anyone anything, build a relationship with them and keep that at the focus! Show off your personality in your social media posts and let your followers get to know you. Ask them questions and get to know them, as well! Create engagement on your page and build those relationships.

Read Is Your Direct Sales Business Ruining Your Friendships?

Focus on serving

Serving others, that is! Don’t be self-serving. People will see right through that. If all you care about is what other people can do for you and your business, you will not get very far. Focus on how you can serve others. Most likely, your product can help someone in some way. But instead of focusing on sales of your product, focus on how you/your product can help others. Don’t push it down their throats, though! If they didn’t ask for your help, it may not be wise to give it. Be sure you are serving people and not annoying people. Customer service can go a long way!

Stay positive

Many people in direct sales get caught up in the negative. Whether its being negative about their business or shaming someone else’s or a different company. Don’t be one of those people! No one wants to be around someone who is negative all of the time. Take the high road and don’t talk bad about other companies or other consultants. Just focus on your own business and what you can do to grow, not on what someone else is doing. Things will happen in your business or in your company that you don’t like. It’s just a part of doing business and life. Those negative things don’t need to be shared with everyone. If you are always negative, no one is going to want to follow you or buy from you. So stay positive and give people a reason to want to do business with you!

Read 7 Things I Stopped Doing In Order To Grow My Business

Offer value

This kind of goes along with serving. Make sure you are providing value in your business. Instead of sharing about your product and company all the time, share other things of value that your audience is interested in. Not everyone loves your product as much as you do, and they don’t only want to see/read about your product. Bummer, right? 😉 Make sure to add value in ways that don’t have anything to do specifically with your product. Ask questions to engage them, post articles that your audience might find interesting, post something humorous, ask advice, etc. Get to know your audience and your target market and post things that they would be interested in.

Bottom line: Show people by your words and actions that not all direct sellers are spammy and just out for sales! Build relationships, put people first, provide value. Be a step above the rest!

What tips do you have that you would add? Share them in the comments!

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Mindset Will Make Or Break You – Guest Post by Erika Tebbens

Mindset Will Make Or Break You – Guest Post by Erika Tebbens

Mindset Will Make Or Break You

“Whether you think you can or whether you think you can’t, you’re right.” -Henry Ford

Are you struggling with your mindset in your direct sales or MLM business? Here are some tips to help! www.melissamackey.net

You know how it goes…you join your company, the kit shows up, you are so pumped to get started, and you love the products so much you are certain people will be flocking to you to purchase them. Then reality sets in and it becomes fear city!

  • Can I actually be successful with this?
  • What if everyone thinks this is stupid?
  • What if nobody wants to buy from me?

Yep, it’s happened to the best of us. Sometimes it creeps in again and again no matter how long we’ve been doing it, or how much success we’ve had. Here’s where a strong, positive mindset is crucial.

Before you send a single message asking someone to host, before you get pumped to make your Facebook group for your customers, before you do literally anything, you need to get crystal clear on why you want this business and visualize yourself succeeding.

The reason so many business leaders preach about the “why” is because it’s essential. So even though you might say to yourself, “Yeah, yeah, I get it. Can’t we move along?,” you will need to anchor yourself in your “why” in order to push through the challenges that are going to come up.

Here’s an example of a solid “why.”

Susie Sales has joined company XYZ and is a stay-at-home mom to three kids. While her older two are in school, she enjoys spending time with the youngest. One child plays softball and the other plays soccer, totaling several hundred dollars each season in fees. Although she loves her kiddos, she gets burnt out sometimes and would love to treat herself to a mani/pedi each month, and a date night with her spouse. She figures if she brings in $300 each month she can achieve all of these goals.

Could Susie find other ways to make $300 each month? Sure! But she can’t work during the day without paying for childcare, and her evenings and weekends are tricky with the sports her kids are involved in. Direct sales to the rescue! It’s such a great solution to an already busy calendar.

But here is where Susie has to get to work and actually start getting her products in front of people. Here’s where she has to find out how much she has to sell each month to make the $300. How many products? How many home shows? Will she be doing Facebook parties?

If it means doing two home shows and maybe a catalog party or Facebook party each month to hit her goal, she’s going to need that strong “why” when her calendar doesn’t look like she wants it to.

I’ll be honest, I can hustle with the best of them, but when my calendar looks “meh” I simply want to watch Netflix and drink wine and hope the problem just works itself out. Sadly, it won’t.

This is when I have to refocus on why I started my business and why it’s important to keep at it. How bummed is Susie going to feel when she can’t pay those sports fees next season? How disappointed will her spouse be when they can’t have date night? Sure, she can skip the mani/pedi this month, but how many months does she really want to do that?

So what do you do?

When you get in these situations, give yourself a five minute pity party. Set a timer, cry if you have to, and then wipe your face and get ready to rock! Go in your bathroom and strike a Wonder Woman pose* in the mirror for two minutes. Tell yourself that you are awesome and if so many other women can succeed in the industry, there’s no reason why you can’t either.

Think of the women you know who are successful in spite of major life obstacles or challenges. Use that as inspiration. Then sit down with a pen and paper and start brainstorming what you are going to do to hit that goal. Who might want to host? Could you put together a multi-vendor shopping event? Host your own fun event? Are there local businesses that could use your products? Past customers you need to follow up with? Now take action on that list and don’t stop until you are satisfied.

Time and again the women I’ve seen have consistent success are the ones with the best attitudes. They are the ones who say, “I’m not sure exactly how I’m going to do this, but I’m going to figure out a way.” They are the ones who have a terribly disappointing month and instead of quitting, vow to push ahead and succeed.

I had a boss once who told me, “You can complain about the things you don’t like, but only if you offer up suggestions afterward.” This right here is mindset work. So often people will come up against a challenge (a product sells out, shipping times have increased, hostess rewards change, etc.) and they want to wallow in it and blame their company. Instead, get your head in the right place and figure out what you CAN do to make the situation better.

I guarantee you even the women you see at the very top have their own struggles and frustrations. They have bad months and difficult seasons, and many even struggle with burnout. But the unifying factor in what keeps people going is the mindset that they can improve their current situation and forge ahead.

If they can do it, I guarantee you can too!

Want more specifics?

Here’s the exact training I recently gave to over 200 women in the industry. Simply click and you can get my guide on the 10 Actions and Attitudes that are essential for business newbies.

*Think I’m just being silly with the Wonder Woman pose? Think again! Check out this amazing TED talk with Amy Cuddy about the power of body language on mindset.

 


About the guest author: Erika Tebbens

Erika Tebbens helps motivated women with business goals fine tune what they do and how they do it, so they can have more joy in their businesses. She has experience in traditional retail and direct sales and loves providing support so she encourages you to join her Facebook group and reach out. She started her business because she’s been running businesses and leading people for over 10 years, and wanted to share what she’s learned along the way. She is inspired by women entrepreneurs and wants to empower them to run successful businesses they love. Find her on Facebook at Bossy Lady Coaching Happy Hour!

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Why and How To Get Over Comparison Syndrome in Your Business

Why and How To Get Over Comparison Syndrome in Your Business

Why and How To Get Over Comparison Syndrome in Your Business

Do you ever see someone else running their business successfully and think, “Why can’t I do that?” I think we all have this “comparison syndrome” at times. It may seem like running a successful business comes so easy for those people, but it so hard for us. Why is that? Let me tell you a little secret. You can do it, too! Really. You are just seeing the tip of the iceberg when you are looking at someone else’s business. If you were to talk to them and have them answer you honestly, they would probably tell you that it took a ton of time, energy, and effort to get where they are at. There is a lot of behind-the-scenes work that you are not seeing. Comparing yourself to someone else is NOT helping your business. It is hurting it.

Comparing yourself to someone else is NOT helping your business. It is hurting it. Click To Tweet

Why and How to Get Over Comparison Syndrome in Your Business www.melissamackey.net

Comparison holds you back.

When you compare yourself or your business to someone else, chances are you aren’t working your business to the best of your ability because you are too concerned with what someone else is doing. You’re only holding yourself back and not living up to your full potential. As my friend Kelly Paull from Directly Successful would say, “Stay in your own lane!” Don’t worry about what someone else is doing. If you are going to get to where they are at, you are going to have to do the work to get there. So pay attention to your own business and get moving!

Mindset Matters

Your mindset and beliefs are one of the biggest contributing factors to your business! What you believe about yourself makes a big impact on your business. You may not say anything negative to your customers/clients/followers, but if you are comparing yourself to others and doubting yourself, that is going to come across to them negatively. It will impact how you portray yourself to others and how others perceive you.

Come up with a couple positive affirmations and mantras for yourself that you can repeat any time you feel yourself starting to doubt yourself or compare yourself to someone else. Write them down, post them where you can see them every day, and say them often. Remember to think positive!

Want more mindset tips? Follow Inspired Ivy on Facebook!

Comparison robs you of joy

When you are constantly focused on what someone is doing and where you are falling short (whether it is the truth or not), you are not going to truly be happy in your business or life. You are focusing on the negative and missing out on all kinds of positive things happening around you. Chances are, there are lots of amazing things that you are doing or could be doing in your business, but if you are too focused on someone else’s business, you are not seeing those things. Girl, get back in your own lane and start enjoying what is happening in your business!

Focus on improving yourself

Instead of focusing on what someone else is doing in their business, focus on what you are doing and what you can do to improve. Instead of comparing yourself to someone else, compare yourself to where you were yesterday, last week, last month, last year. What have you done to grow your business? Look at how far you have come since you first started! What amazing things are you doing in your business? Write them down! Look at them often and remind yourself how amazing you are. What can you do to make your business better? Make a plan and get moving!

Do you.

Be you. Do you. People want to do business with you because you are you! Stand out from the crowd, brand yourself, and own who you are. As Dr. Seuss said, “Today you are you, that is truer than true. There is no one alive that is youer than you.” People will see your authenticity and confidence when you stay true to who you are. You will shine in your business when you stop comparing yourself to others and stay focused on who you are and what you do. You will grow and reach your full potential when you are working your business and not looking around.

Are there social media accounts you need to unfollow? Emails you need to unsubscribe from? Mantras you need to write and post? Whatever you need to do in order to keep the comparison syndrome at bay, do it!

Read 7 Things I Stopped Doing In Order To Grow My Business

Leave a comment and tell me…. do you struggle with comparison syndrome? What have you done to help with the comparison problem? What are you going to start doing today?

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