5 Ways to Achieve Brand Consistency

5 Ways to Achieve Brand Consistency

I talk a lot about branding. I am a web designer and brand strategist, after all! But why is brand consistency so important? How do you achieve it? Here are some tips.

branding, brand consistency, direct sales, direct sales tips, business tips, graphic design, web design

Be recognizable

You want to be recognizable in your business! You want people to remember you, refer you to others, and come back to do business with you over and over. One of the best way to do this (apart from your customer service) is by being consistent in your branding. This is important because when your customers or clients are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely to stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them.

Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you or refer you to others. And repeat buyers are huge for your business, so stand out and be remembered!

Brand message

Branding is not just about the visuals, although that’s what most people thinking of when they hear the word branding. Visuals are important, but first you need to know and have a consistent brand message. If you haven’t already done so, take some time to sit down and write down your brand’s mission, vision, goals, values, etc. These are all going to play a part in your brand message. Make sure you know your “why” and what your business stands for. What do you hope to accomplish with your business? How can you serve your customers/clients? What problems do you solve? You can even think about your personality and how that is incorporated in your brand. Is it fun, light-hearted, humorous? Is it serious and professional? Make sure whatever it is, it is authentic! Authenticity is huge, because that is how you will connect with people!

Read How Branding Your Direct Sales Business Can Grow Your Business

Know your niche

A lot of people talk about knowing your niche, your target market, and “ideal” client, and there’s a reason why! It is important! If you try to market your business to everyone, you will end up appearing watered down and appealing to no one. Know exactly who you are targeting, then “talk” to them in your posts and emails. Be specific when you are coming up with your ideal client. Is she single? Married? A mom? Younger? Older? Working? What kind of problems does she have that you can solve? Write down the answer to all of these questions and more, and figure out exactly who you are going to be creating content for and marketing to. This does not mean that only those people will buy from you, but you will have greater value on your page and in your content if you know your niche.

 

Consistent visuals

This is where the visuals come in. They are an important part of your brand and are typically what people see first. If you don’t yet have a logo, find a professional to help you with one if you don’t have the skills to create it yourself. Investing in a logo and brand elements is a good thing for your business. You will also need to have consistent colors (think three to five), patterns, brand elements, and fonts. Be sure you think of your target market and your brand message when you are coming up with these. If you realize your brand is going to have a very professional image, you probably don’t want lots of bright, neon colors!

Read Dos and Don’ts of Visual Branding

Branded graphics

Now that you have figured out your brand visuals, you are going to want to create some branded graphics! Make sure you stick to your brand visuals for every graphic you make! If you want to create your own and not pay to have someone else do it for you, Canva.com is a fantastic and easy-to-use site to create graphics! There are others, such as PicMonkey, and lots of phone apps you can use as well, but Canva is my go-to site for most all of my graphics. You can use the free version, or you can upgrade to the paid version to save your brand colors and fonts (my recommendation). You will want to make sure your graphics have a consistent look, style, and feel to them so that when people see them, they start to immediately recognize them as yours.

These are just a few tips for achieving brand consistency. Which of these ideas have you already implemented? Which are you going to work on? Tell me in the comments!

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

How branding your direct sales business can grow your business

How branding your direct sales business can grow your business

How branding your direct sales business can grow your business

As a direct seller or network marketer, you may have heard about branding your business. You may have set fonts, colors, or a logo already. But branding is more than just those visuals, although they are important. Branding is also your voice, your personality, your message, etc. Did you know that branding your direct sales business can help grow your business? Here are some reasons why:

branding, direct sales, branding your direct sales business, grow your direct sales business, network marketing, MLM

Stand out

When you have a clear brand for your business, it will help you stand out from all of the other consultants in your company. You will be representing yourself as your own business, not just your company. This means you will stand out as a legit business owner, not just another consultant in the company. When you stand out from the crowd, you will get more followers and more customers. Don’t do what everyone else is doing, and don’t copy someone else! Stand out, be yourself, and be authentic! Customers will appreciate this about you and choose to buy from you.

Be recognizable

When you brand your business apart from your company, you become recognizable if you are consistent in your branding. This is important, because when your customers are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely to stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them. Relationships are important!

Read Do’s and Don’ts of Visual Branding

Be remembered

Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you. And repeat buyers are huge for your business, so stand out and be remembered! If you are copying what everyone else in your company is doing, you are not going to be remembered. Create your own graphics with your branding, come up with your own posts, and do things your own way!

Grow the know, like, and trust factor

When you are recognizable, memorable, and standing out from others in your company, your customers are more likely to come back to your page and your business. They will get to know you, your personality, your message. You will be able to build a relationship with them. When they get to know you, they will realize they like you and learn that they can trust you. This is huge for your business, because customers buy from people they know, like, and trust. So work on building those relationships, knowing that your branding can help with that!

Have a clear message

If you have branded your business successfully, then your business and brand should have a clear message coming across to your customers. Your customers should know exactly what you stand for and what your business is all about. Let’s face it, for most of us, our business is not just about selling a product. There is usually something else driving our business. Maybe you are all about helping women feel more beautiful and confident. Perhaps your goal is to help people be more organized, help people get healthier, make people’s lives easier, etc. Your brand’s vision and message should come across to your customers through your branding. You should have a specific brand voice, personality, etc, that is unique to you.

Know your target market

When you try and market your business to anyone and everyone, you end up looking “watered-down” and appealing to no one. You need to have a specific market for your business and who you are marketing to. And be specific about it! Instead of just saying your target market is “women who need better skincare products,” come up with a specific “person” who you are marketing to. Maybe “she is a 55 year old women who can’t find a good skincare product and wants something moisturizing and good for dry, aging skin. She used tanning beds when she was younger and did not take care of her skin…” Keep it going and be specific! Not only will you attract people like your ideal client, but you will be attractive to others as well when you know exactly who you are marketing to!   What other tips do you have about branding your business? Which of these are you going to put into practice today? Tell me below!

Dos and Don’ts of Visual Branding

Dos and Don’ts of Visual Branding

What is Branding?

What is branding? Is it a logo? A business name? A color scheme or certain fonts? Well, a brand will encompass all of those things, but that is not all that branding is! Branding is more than just the visuals. Branding is your voice, your personality, your vision. How you make people feel. It is how people recognize you and how they perceive you.

Branding is more than just the visuals. Branding is your voice, your personality, your vision. Click To Tweet

So, let’s talk about the visual part of branding. Here is a list of some do’s and don’ts to think about when you are creating the visual part of your brand.

branding tips

Visual Branding Tips

Do’s and Don’ts of Visual Branding

Do… have a cohesive color palette. You want to choose 3-5 colors that look good together and stick to those colors when creating graphics, designing your website, etc. If you don’t yet have an idea of what your brand colors will be, check out Design-Seeds. It is an awesome place to look through their color palettes that already have colors put together for you. Find something that speaks to you and your brand. You can also search psychology of color and see what different colors mean and how they are perceived. This article is a good starting place.

Don’t… choose too many colors or patterns. You don’t want your brand looking chaotic or unrecognizable because there are too many colors or patterns. You want it to stand out and be recognizable to your customers. 3-5 colors is sufficient, one or two main ones and the rest accent.

Do… choose your brand fonts. Next, you will want to look at different fonts and choose two or three that look good together. You don’t want them to be too similar or to busy. If you choose a script, or something bold, then choose something easy to read for your main text font. Here is a good article about how to pair fonts.

Don’t… have too many. Like I said, you will want to make sure they are visually appealing together and not too busy. You want them to be readable and recognizable, so 2-3 fonts max is perfect.

Do… create your own graphics. Don’t be just another consultant in your company if you are in direct sales. Stand out and brand yourself by creating your own graphics instead of sharing company graphics. Anyone can create them. There are websites that make it so easy, no matter how creative you are! I LOVE using Canva to create all of my graphics. I use it on my computer, because I find that easiest, but there is an app as well. Another good website is PicMonkey, and there are lots of good apps such as WordSwag, Spark Post, and Rhonna Designs.

Don’t… just use pictures you find on google. PLEEEEASE don’t do this! Don’t just hop onto google and download a picture from there! Did you know that it is illegal? It could cost you lots of money and your business! Don’t let that happen to you! Many, if not most of those pictures are copyrighted and you don’t want to get caught violating copyright laws. There are lots of good sites for stock photos that you can use for commercial use (check the license first). Pixabay, Pexels, and Unsplash, are some good ones that I use, and you can use pictures from  Canva as well.

Want a place to talk more about branding and get your questions answered? Join my FREE Facebook group, Brand Bosses!

Do… be active on social media. You’re going to need a place to post those graphics you made, right? Be active on social media! Posting frequently on your Facebook business page or Instagram can be positive for your business so customers and potential customers can get to know your brand. You want your target market to get to know, like, and trust you, so using those social media outlets for this is a great idea (as is blogging! 😉 ). Just be sure you create a business page on Facebook and keep your business posts on your personal profile to an absolute minimum.

Don’t… be too salesy… While using social media for your business is a must, you don’t want to be salesy or spammy. You will want to follow the “80/20 rule” (or 90/10). For every eight or nine non-salesy/product posts, you may post one or two sales post. People do not get on Facebook to be sold to. The want to connect, build relationships, be entertained, etc. You will also want to be sure to post different things on different platforms. This means you don’t want to push your Instagram photos to your Facebook business page automatically. If you do this, people will realize it and choose to only follow you on one platform instead of both so that they don’t see your posts twice. You may repurpose your graphics on the other platform at a later time (I suggest at least a week), just don’t post them on both at the same time!

Do… stick to your visual brand. Once you have your visual brand created, stick with it! Use your colors, fonts, images, patterns, etc in everything! If you do this week, people will start to recognize graphics as being yours, before they even see your logo or name!

Don’t… change your branding frequently. There is a time and place for rebranding, and rebranding can be done well, but you definitely don’t want to do it often! Stick with your visual brand as long as possible until it become necessary to rebrand for some reason. If you are frequently changing things up, people will not know what your brand is or recognize it when they see it.

Do… be consistent. This goes along with my last point. Be consistent. Use your visual brand everywhere and on everything. Stand out from the crowd and own your brand!

Don’t… copy someone else’s brand. Create your own brand, don’t try to copy someone else’s! You want to make it yours. Yes, you will see other’s color palettes, fonts, graphics that you admire, and there is no harm in using them as inspiration, but change it up and make it your own. Don’t copy someone else. Be authentically you and you will shine!

Do you have any other tips for visual branding? Please leave me your tips, questions, or input in the comments! I love to hear from my readers.

 

 

How to Sell as a Direct Seller

How to Sell as a Direct Seller

How to Sell in Direct Sales

Are you in direct sales or network marketing? Chances are you love your product and want to share it with everyone! I mean, everyone else should love your product as much as you do, right? They’re just that great! But the reality is, they don’t love it as much as you. And they don’t want to constantly hear about it. And having someone shove it down their throats every chance they get isn’t going to help. You know that, right? Right.

“But if I can’t tell everyone about my product all the time, how am I supposed to sell it?” you might ask. Here are some tips for you! These are nothing new, you’ve probably heard them before over and over, but it’s always good to get a reminder, because these tips might just make or break your biz. These are all things that I did in my direct sales business and I want to share with you and remind you about. The reason you might be hearing everyone talk about these same things is because they are true! So take them to heart if you haven’t already, and start putting them into practice in your biz.

  • Relationships first!! This is key! So true! My friend Kelly Paull from Directly Successful (look her up on FB, yo!) often says that people do not want to be sold to, but they love to buy. And if you are running your business online, as most of us are, remember that no one gets on FB to buy something. And if they are, they are going directly to FB marketplace or a buy and sell group, not their news feed or their friends’ pages! They get on FB to connect with friends and family, catch up with old ones, share life experiences, be entertained, etc. So start with building relationships and truly be building authentic friendships with people. (People can tell if you’re fake, you know!)
  • Do business on a business page, not personal! Not only is this good business practice, but it is against FB’s terms of service and can land you in FB jail (yes, it’s a real thing) if you are doing business on your personal page. So make sure you have a FB business/fan page set up and are using it! While it is ok to share content over to your personal page every once-in-a-while (read: not very often!), most of your business needs to be done on your business page. This will help with the relationship building factor (because you’re not spamming your friends!), help keep you out of FB jail, and will also make your business more business-y.
  • 90/10 rule. Now that we’ve got you building relationships (authentically!) and doing business on your biz page, we are going to talk about the 90/10 rule. Have you heard of this yet? When you are posting content on your business page, only 10% of that content should be product related. Yes, you heard me right! That means 90% of your content should not be selling your product! Again, go back to #1! Build relationships first! You’re not doing that if you are spamming your friends! ONLY post something sell-y AFTER you have posted 9 other types of content! What types of content, you ask? Well, content your niche market wants to see, of course! Read on…
  • Find your niche. You want to figure out who your niche market is, what kind of person you are going to be selling to. Trying to sell to anyone and everyone won’t work. You will just appear watered down and not appeal to anyone. You need to get specific about who your target market is going to be. Is she single? Married? A mom? Younger? Older? Working? What kind of problems does she have that you can solve? Write down the answer to all of these questions and more, and figure out exactly who you are going to be creating content for and marketing to. This does not mean that only those people will buy from you, but you will have greater value on your page and in your content if you know your niche.
  • Lead with value. Again, this goes along with relationships first. You need to lead with value. If you are leading with trying to sell your product, then no one will want to hear what you have to say. But when you lead with value, you up that know, like, and trust factor. People will get to know you, realize they like you, then start to trust you and want to buy from you.To lead with value, think about what your niche market would be interested in seeing/reading about on your page. If they are a mom, you can post about parenting, organization, encouragement, self-care, etc. If they are a working, single woman, then maybe your posts will be more about healthy eating for one or two, time management, dressing comfortable but cute in the workplace, etc. Like I said, lead with value.
  • Brand yourself and stand out. Last, but not least, brand yourself! Don’t be just another consultant in the company, but stand out and be different! Don’t, I repeat, DON’T just share company images from your corporate office! That is one of the quickest ways to land yourself in FB jail. Use Canva to create your own images. Do something different than all of the other consultants are doing! Be creative, engaging, thoughtful, and fun. Be yourself.I have more resources for those of you in direct sales in this post here!
5 Reasons to Blog as a Direct Seller

5 Reasons to Blog as a Direct Seller

Direct selling and blogs…

Are you in the direct selling or network marketing industry? How do you brand yourself and set yourself apart from the competition? Are you just another consultant, or do people want to do business with you because you are YOU? In my experience, having your own website or blog (apart from your company’s) can be a great way to set yourself apart and grow your business! Here are some reasons why:

1. Having a blog will set you apart. How many consultants in your company have their own website apart from the company one? Probably not many! Having your own website and blog would really set you apart from others in your industry, right? A blog would be a whole ‘nother avenue for people to find you and learn about you. And it doesn’t even necessarily have to be company related! It is a great way for you to stand out as an “expert” in your field. There is so much potential with a blog and so much you can write about and share with your followers.

Read 6 Steps to Starting a Blog

2. Share your expertise. Do you feel like an expert in your field? Me neither. But, whether or not you think you are an “expert,” there is always something you can offer! Really! You have life experiences that others don’t have, and you started this business because you were interested in the product and what it could do for others. Use that to your advantage!  And even if you’re not an expert, pretend like you are and no one will be the wiser! (Shh, that’s my little secret.) 😉 Plus, even if you are just one step ahead, you are still ahead and have something you can share. There is so much info you can share, whether it is product related, or just tips, tricks, stories, ideas, how to’s, information, printables, secrets, problem solving, and so much more! Things that your target market would be interested in, or things to help them solve a problem, get to know you moe, etc. There is a HUGE market for this! And you have experiences and expertise that is unique to you! You can also create categories so that your followers can easily find what you have written on a topic, or you can easily direct someone to a post to answer their question about something. Much easier than searching through your past FB posts!

3. Build that Know, Like, and Trust factor. You know that know, like, and trust factor that lots of people talk about? Well, having a website with a blog is a GREAT way for your customers to get to know you! Like really get to know you. There is so much info that you can put on your website, from your about section, to all of the info you share in your blog posts! It is a great way for them to get to know you, realize that they like you and have things in common with you, then get to trust you and want to buy from you! This is a place where you can really hone in on your niche and speak directly to them.

Read Are Direct Sales Ruining Your Friendships?

4. SEO. You can also use search engine optimization (SEO) on your blog or website, which helps it rank higher in search engines so that you get more traffic to your site. There is so much more info that I could go into on this that I don’t have time for in this post (maybe in the future! 😉). But there are lots of ways to drive traffic to your website so that you can gain new followers and new customers as well as sending your current ones to the site for information. How would you like to be generating new leads and followers every day? Wouldn’t that be great? Or a place to send people for more information about a certain topic or product? Like I said, there are lots of benefits!

5. Brand yourself. What do you think of when you think of branding? Lots of people think colors, fonts, logo, etc. but branding is more than that. Yes, your brand includes those elements, but really, your brand is how others perceive you and your business. It’s your colors and design, your content, your personality, your voice, your story, your mission, your service, how you make people feel, etc. Your brand is what makes you YOU. It is how you stand out, how your customers get to know, like, and trust you, why they want to buy from you, and how they connect with you. When it comes to creating your brand, you will want to think about all of those things and put them together. I suggest writing them down. You will want to think about your mission, vision, and goals for your business, your brand colors and fonts, your target market (be specific!), how you want your customers to feel when they think of your brand, etc.

What do you think? Do you have a blog? Link it below in the comments!

Pin It on Pinterest