How to Sell as a Direct Seller

How to Sell as a Direct Seller

How to Sell in Direct Sales

Are you in direct sales or network marketing? Chances are you love your product and want to share it with everyone! I mean, everyone else should love your product as much as you do, right? They’re just that great! But the reality is, they don’t love it as much as you. And they don’t want to constantly hear about it. And having someone shove it down their throats every chance they get isn’t going to help. You know that, right? Right.

“But if I can’t tell everyone about my product all the time, how am I supposed to sell it?” you might ask. Here are some tips for you! These are nothing new, you’ve probably heard them before over and over, but it’s always good to get a reminder, because these tips might just make or break your biz. These are all things that I did in my direct sales business and I want to share with you and remind you about. The reason you might be hearing everyone talk about these same things is because they are true! So take them to heart if you haven’t already, and start putting them into practice in your biz.

  • Relationships first!! This is key! So true! My friend Kelly Paull from Directly Successful (look her up on FB, yo!) often says that people do not want to be sold to, but they love to buy. And if you are running your business online, as most of us are, remember that no one gets on FB to buy something. And if they are, they are going directly to FB marketplace or a buy and sell group, not their news feed or their friends’ pages! They get on FB to connect with friends and family, catch up with old ones, share life experiences, be entertained, etc. So start with building relationships and truly be building authentic friendships with people. (People can tell if you’re fake, you know!)
  • Do business on a business page, not personal! Not only is this good business practice, but it is against FB’s terms of service and can land you in FB jail (yes, it’s a real thing) if you are doing business on your personal page. So make sure you have a FB business/fan page set up and are using it! While it is ok to share content over to your personal page every once-in-a-while (read: not very often!), most of your business needs to be done on your business page. This will help with the relationship building factor (because you’re not spamming your friends!), help keep you out of FB jail, and will also make your business more business-y.
  • 90/10 rule. Now that we’ve got you building relationships (authentically!) and doing business on your biz page, we are going to talk about the 90/10 rule. Have you heard of this yet? When you are posting content on your business page, only 10% of that content should be product related. Yes, you heard me right! That means 90% of your content should not be selling your product! Again, go back to #1! Build relationships first! You’re not doing that if you are spamming your friends! ONLY post something sell-y AFTER you have posted 9 other types of content! What types of content, you ask? Well, content your niche market wants to see, of course! Read on…
  • Find your niche. You want to figure out who your niche market is, what kind of person you are going to be selling to. Trying to sell to anyone and everyone won’t work. You will just appear watered down and not appeal to anyone. You need to get specific about who your target market is going to be. Is she single? Married? A mom? Younger? Older? Working? What kind of problems does she have that you can solve? Write down the answer to all of these questions and more, and figure out exactly who you are going to be creating content for and marketing to. This does not mean that only those people will buy from you, but you will have greater value on your page and in your content if you know your niche.
  • Lead with value. Again, this goes along with relationships first. You need to lead with value. If you are leading with trying to sell your product, then no one will want to hear what you have to say. But when you lead with value, you up that know, like, and trust factor. People will get to know you, realize they like you, then start to trust you and want to buy from you.To lead with value, think about what your niche market would be interested in seeing/reading about on your page. If they are a mom, you can post about parenting, organization, encouragement, self-care, etc. If they are a working, single woman, then maybe your posts will be more about healthy eating for one or two, time management, dressing comfortable but cute in the workplace, etc. Like I said, lead with value.
  • Brand yourself and stand out. Last, but not least, brand yourself! Don’t be just another consultant in the company, but stand out and be different! Don’t, I repeat, DON’T just share company images from your corporate office! That is one of the quickest ways to land yourself in FB jail. Use Canva to create your own images. Do something different than all of the other consultants are doing! Be creative, engaging, thoughtful, and fun. Be yourself.I have more resources for those of you in direct sales in this post here!
5 Reasons to Blog as a Direct Seller

5 Reasons to Blog as a Direct Seller

Direct selling and blogs…

Are you in the direct selling or network marketing industry? How do you brand yourself and set yourself apart from the competition? Are you just another consultant, or do people want to do business with you because you are YOU? In my experience, having your own website or blog (apart from your company’s) can be a great way to set yourself apart and grow your business! Here are some reasons why:

1. Having a blog will set you apart. How many consultants in your company have their own website apart from the company one? Probably not many! Having your own website and blog would really set you apart from others in your industry, right? A blog would be a whole ‘nother avenue for people to find you and learn about you. And it doesn’t even necessarily have to be company related! It is a great way for you to stand out as an “expert” in your field. There is so much potential with a blog and so much you can write about and share with your followers.

Read 6 Steps to Starting a Blog

2. Share your expertise. Do you feel like an expert in your field? Me neither. But, whether or not you think you are an “expert,” there is always something you can offer! Really! You have life experiences that others don’t have, and you started this business because you were interested in the product and what it could do for others. Use that to your advantage!  And even if you’re not an expert, pretend like you are and no one will be the wiser! (Shh, that’s my little secret.) 😉 Plus, even if you are just one step ahead, you are still ahead and have something you can share. There is so much info you can share, whether it is product related, or just tips, tricks, stories, ideas, how to’s, information, printables, secrets, problem solving, and so much more! Things that your target market would be interested in, or things to help them solve a problem, get to know you moe, etc. There is a HUGE market for this! And you have experiences and expertise that is unique to you! You can also create categories so that your followers can easily find what you have written on a topic, or you can easily direct someone to a post to answer their question about something. Much easier than searching through your past FB posts!

3. Build that Know, Like, and Trust factor. You know that know, like, and trust factor that lots of people talk about? Well, having a website with a blog is a GREAT way for your customers to get to know you! Like really get to know you. There is so much info that you can put on your website, from your about section, to all of the info you share in your blog posts! It is a great way for them to get to know you, realize that they like you and have things in common with you, then get to trust you and want to buy from you! This is a place where you can really hone in on your niche and speak directly to them.

Read Are Direct Sales Ruining Your Friendships?

4. SEO. You can also use search engine optimization (SEO) on your blog or website, which helps it rank higher in search engines so that you get more traffic to your site. There is so much more info that I could go into on this that I don’t have time for in this post (maybe in the future! ?). But there are lots of ways to drive traffic to your website so that you can gain new followers and new customers as well as sending your current ones to the site for information. How would you like to be generating new leads and followers every day? Wouldn’t that be great? Or a place to send people for more information about a certain topic or product? Like I said, there are lots of benefits!

5. Brand yourself. What do you think of when you think of branding? Lots of people think colors, fonts, logo, etc. but branding is more than that. Yes, your brand includes those elements, but really, your brand is how others perceive you and your business. It’s your colors and design, your content, your personality, your voice, your story, your mission, your service, how you make people feel, etc. Your brand is what makes you YOU. It is how you stand out, how your customers get to know, like, and trust you, why they want to buy from you, and how they connect with you. When it comes to creating your brand, you will want to think about all of those things and put them together. I suggest writing them down. You will want to think about your mission, vision, and goals for your business, your brand colors and fonts, your target market (be specific!), how you want your customers to feel when they think of your brand, etc.

What do you think? Do you have a blog? Link it below in the comments!

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