Are you in direct sales or network marketing and are thinking about starting a blog, but you aren’t sure what a direct seller blog should be about? I am here to tell you that there are tons of things you can write about! I am hoping this blog post will help.
What should a direct seller blog about?
Your product. This one is obvious. If you are part of a direct selling company, you are probably going to want to tell others about your product! That is totally fine to do, but just make sure you don’t over do it. You will not get and keep traffic to your blog if that is all you are posting about. And make sure your posts aren’t just salesy! You’ll want to use your blog posts to share how to use the products, little known tips about them, what problems they can solve for your customers, etc. Make sure your posts are useful.
Personal stories. Your blog is a fantastic place for your customers to get to know you, which builds that know, like, and trust factor that people are always talking about. When they get to know you (or feel like they know you!), they start to realize they like you. And when they like you, they want to buy from you. So don’t be afraid to share things about your life and put your personality into your posts! You can even share funny stories. Let your customers know who you are, what you like to do, etc.
Behind the scenes. This goes along with my last point. Show some personality by giving your customers a glimpse of the behind the scenes of your work life. Share with them how you run your business, your office, your kids/pets helping (or “helping”) you, share about the process you take to get ready for a party or mail out packages/fun mail, etc. Your customers will like to see that side of your business as well!
Tips/tricks. These tips and tricks don’t have to be directly related to your product. They can (and probably often should) be about other things your target market is interested in. For example, if you sell Thirty One bags, your customers may be interested in organization, so you can share different tips relating to that topic. Maybe you sell jewelry or clothes and your followers appreciate different fashion tips. Those of you who sell a “green” product may have people interested in learning how to make their lives safer. For food related items, you can share recipes, tips, kitchen hacks, etc. And if your target market is mostly moms, you can always share parenting/mom life type of info! There is lots that you can share!
Advice. Advice kind of goes along with the tips/trick. But think of who your target market is, and share advice with them and what you have learned about different topics. Anything that they feel is helpful information will go over great with your audience! It will also help your content to get shared and pinned more often. People use the internet to research things, so let your blog answer some of their questions!
FAQ’s. Are there certain questions you get asked a lot? Share your answers to those questions! Then, whenever someone asks you one of those questions online, you can share your blog post with them! People use the internet to research things, so let your blog answer some of their questions!
Resources/tools. Are there certain resources or tools that you have come across that can make your audience’s life easier? Maybe you were working on a home project recently and found a really awesome tool to help, or maybe you came across a parenting resource and you want to share that resource with your followers. Share away, especially if it is relevant to your following! Again, be helpful!
Business. You can share information related to running a business with your followers. Maybe there is someone who is thinking about joining you, but isn’t sure she knows enough about running a business. You can share how you run yours and different things you have learned.
Hopefully now you have plenty of ideas to get you started with your blog! I have also created a content ideas worksheet for you, which you can download and use to plan your content for your blog! You’ll write in your mail content categories, then you can fill in those categories with more specific ideas (i.e. Organization – kitchen organization, office organization, etc). Just enter your info, download, and enjoy!
Get the Content Worksheet!
Just enter your info, download the content worksheet, and enjoy!
What content ideas did you come up with? Tell me in the comments below!