Mindset Will Make Or Break You
“Whether you think you can or whether you think you can’t, you’re right.” -Henry Ford
You know how it goes…you join your company, the kit shows up, you are so pumped to get started, and you love the products so much you are certain people will be flocking to you to purchase them. Then reality sets in and it becomes fear city!
- Can I actually be successful with this?
- What if everyone thinks this is stupid?
- What if nobody wants to buy from me?
Yep, it’s happened to the best of us. Sometimes it creeps in again and again no matter how long we’ve been doing it, or how much success we’ve had. Here’s where a strong, positive mindset is crucial.
Before you send a single message asking someone to host, before you get pumped to make your Facebook group for your customers, before you do literally anything, you need to get crystal clear on why you want this business and visualize yourself succeeding.
The reason so many business leaders preach about the “why” is because it’s essential. So even though you might say to yourself, “Yeah, yeah, I get it. Can’t we move along?,” you will need to anchor yourself in your “why” in order to push through the challenges that are going to come up.
Here’s an example of a solid “why.”
Susie Sales has joined company XYZ and is a stay-at-home mom to three kids. While her older two are in school, she enjoys spending time with the youngest. One child plays softball and the other plays soccer, totaling several hundred dollars each season in fees. Although she loves her kiddos, she gets burnt out sometimes and would love to treat herself to a mani/pedi each month, and a date night with her spouse. She figures if she brings in $300 each month she can achieve all of these goals.
Could Susie find other ways to make $300 each month? Sure! But she can’t work during the day without paying for childcare, and her evenings and weekends are tricky with the sports her kids are involved in. Direct sales to the rescue! It’s such a great solution to an already busy calendar.
But here is where Susie has to get to work and actually start getting her products in front of people. Here’s where she has to find out how much she has to sell each month to make the $300. How many products? How many home shows? Will she be doing Facebook parties?
If it means doing two home shows and maybe a catalog party or Facebook party each month to hit her goal, she’s going to need that strong “why” when her calendar doesn’t look like she wants it to.
I’ll be honest, I can hustle with the best of them, but when my calendar looks “meh” I simply want to watch Netflix and drink wine and hope the problem just works itself out. Sadly, it won’t.
This is when I have to refocus on why I started my business and why it’s important to keep at it. How bummed is Susie going to feel when she can’t pay those sports fees next season? How disappointed will her spouse be when they can’t have date night? Sure, she can skip the mani/pedi this month, but how many months does she really want to do that?
So what do you do?
When you get in these situations, give yourself a five minute pity party. Set a timer, cry if you have to, and then wipe your face and get ready to rock! Go in your bathroom and strike a Wonder Woman pose* in the mirror for two minutes. Tell yourself that you are awesome and if so many other women can succeed in the industry, there’s no reason why you can’t either.
Think of the women you know who are successful in spite of major life obstacles or challenges. Use that as inspiration. Then sit down with a pen and paper and start brainstorming what you are going to do to hit that goal. Who might want to host? Could you put together a multi-vendor shopping event? Host your own fun event? Are there local businesses that could use your products? Past customers you need to follow up with? Now take action on that list and don’t stop until you are satisfied.
Time and again the women I’ve seen have consistent success are the ones with the best attitudes. They are the ones who say, “I’m not sure exactly how I’m going to do this, but I’m going to figure out a way.” They are the ones who have a terribly disappointing month and instead of quitting, vow to push ahead and succeed.
I had a boss once who told me, “You can complain about the things you don’t like, but only if you offer up suggestions afterward.” This right here is mindset work. So often people will come up against a challenge (a product sells out, shipping times have increased, hostess rewards change, etc.) and they want to wallow in it and blame their company. Instead, get your head in the right place and figure out what you CAN do to make the situation better.
I guarantee you even the women you see at the very top have their own struggles and frustrations. They have bad months and difficult seasons, and many even struggle with burnout. But the unifying factor in what keeps people going is the mindset that they can improve their current situation and forge ahead.
If they can do it, I guarantee you can too!
Want more specifics?
Here’s the exact training I recently gave to over 200 women in the industry. Simply click and you can get my guide on the 10 Actions and Attitudes that are essential for business newbies.
*Think I’m just being silly with the Wonder Woman pose? Think again! Check out this amazing TED talk with Amy Cuddy about the power of body language on mindset.
About the guest author: Erika Tebbens
Erika Tebbens helps motivated women with business goals fine tune what they do and how they do it, so they can have more joy in their businesses. She has experience in traditional retail and direct sales and loves providing support so she encourages you to join her Facebook group and reach out. She started her business because she’s been running businesses and leading people for over 10 years, and wanted to share what she’s learned along the way. She is inspired by women entrepreneurs and wants to empower them to run successful businesses they love. Find her on Facebook at Bossy Lady Coaching Happy Hour!