Should Facebook parties take place in a group or an event? I hear a lot of direct sellers ask about this and there are a lot of different opinions! I want to share my opinion with you and why I think the way I do. Now, you can choose to do your parties however you’d like, but in my experience, doing parties in private events from your personal profile is the best way to go. I’ll share some reasons why.
Facebook parties in a group
A lot of consultants do their parties in a group. I know it is very popular, especially in some companies. And while there may be some benefits to doing a Facebook party in a group, in my experience, the negatives outweigh the positives. By doing parties in groups, you risk more of a chance of making your customers (or potential customers) upset. It means a higher potential of people who may mark your group as spam if they are not happy about being added to a group. This means a higher chance of you getting put in Facebook jail. And of the people who do stay in the group, most of them are not interested in the party and do not engage. And that doesn’t make for a very good party!
Facebook parties in a business page event
This is another option for your parties, but again, not the best, in my experience. While it seem to make sense to hold parties in an event through your business page, it’s actually not currently the best way to do them. Business pages, including events, are public and cannot be made private. So any event you hold from your business page is a public event. Many companies do not allow for parties, giveaways, sales, etc to be held in a public forum. And with it being public, any friends of people posting/commenting in the party will see it in their news feeds. This could make for some potential Facebook spam reports, which you don’t want!
Facebook parties in a private event
Doing Facebook parties in a private event from your personal profile is currently the best way to do them. You can make them private. Your friends/host’s friends can RSVP whether or not they want to go. There is a less likely chance that you will get marked as spam (as long as you are not being spammy). My favorite way to do parties is to use the Tag Team’s 30 Minute Facebook Party Formula. Whatever you do, make sure you are not posting too much, too often, to avoid being put in Facebook jail. But that’s more for another blog post. 😉
How do you do your Facebook parties? Leave a comment and let me know!