Are you a direct seller or network marketer? Have you thought about starting a blog or having your own website but are not sure when, why, how you should do it? Keep reading, I’ve got some answers! Here are some reasons you may be ready to take the next step of starting a website. (This blog post may contain affiliate links from things I love!)
You are ready to grow your business.
Typically, when someone in direct sales starts a website and blog, their business grows. So if you are consistently running your business and are ready to grow and take it to the next level, starting your own website and blog is a great next step to take! You can use it as a place to send potential customers, hosts, or recruits more information about you and your business. It is also a good place to share information about your products and what they can do for people. You can use it to share other information your target market might be interested in reading about. It is also a way to show yourself as the go-to “expert” in certain topics. There are endless ways that you can use your site to grow your business!
You want to do more to help your customers and to connect with them.
When I was in direct sales (still am), before I started my web design and brand strategy business, I knew I wanted to do more than just sell a product. I wanted to help my customers learn more about making their home a safer haven, educate them on the dangers of harmful chemicals in many of the products we use, encourage the moms I was reaching, and help them solve other problems in their homes. I wanted a place to be able to do that more than just Facebook. A place where they could get to know me and connect with me. I realized that a blog was the perfect place to do that. On your blog, you can write about all kinds of things, not just product or company related. Your customers truly get to know you and your passion to help and serve them.
You want to own your content and not risk it being deleted by Facebook
While Facebook business pages are a must-have for any direct sales business, when you are only using Facebook pages or groups to connect with your customers, you run the risk of Facebook shutting you down at any time and losing all of your content. You don’t actually own anything on Facebook. They can do whatever they want with your accounts at any time. But, not so if you have a self-hosted website! On your website you own your content. You can back it up frequently with plugins like UpdraftPlus so you never lose anything. So, even if Facebook would happen to shut you down for some reason, you would still have your website and blog (and hopefully an email list!) to keep your business running.
You want to get more customers by showing up in search engines and on Pinterest
There’s this little thing you’ve probably heard about called Search Engine Optimization, SEO, that you can use on your website. Basically, you plug in keywords and meta description in your blog posts, pages, and images, etc. There are different tricks that you can use to optimize your website in search engines so that people can find you more easily. Pinterest is also a great tool for your business to be found. You can pin your blog posts on Pinterest and get more views, visitors, and customers that way.
You are ready to stand out from all the other consultants
If you are ready to do more with your direct sales or MLM business, more than just selling your products and doing parties, then starting a blog or website is a good next step for you. Brenda Ster, a direct sales trainer from the Sassy Suite, has a Direct Sales Social Media Pyramid that she talks about in this blog post. She says, “The higher you climb on the social media pyramid, the fewer people from your brand that are on that channel, so the easier it is for you to stand out when you post and engage consistently.” The highest platform on the social media pyramid, according to Brenda, is blogging! So when you are a direct seller with a blog, you will definitely be standing out as one of the few consultants with a blog!
If you're ready to do more with your MLM biz, then starting a blog or website is a good step. Click To Tweet
Join my Facebook group, Brand Bosses, where we talk all things branding, blogging, websites, marketing tips, and more!
Next steps….How do I do it?
Ok, so maybe you’re ready take that next step, but you have no clue HOW to do it or get started! Well, I can help you with that! Check out my post, Six Easy Steps for Starting a Blog! Another great option is to hire someone to do it for you so that you can spend your time running your business instead of taking the time to figure it out. If that is you, I’d love to connect with you and see if I can help with that! Just schedule a FREE 15 minute consultation with me. Do you have questions about starting a blog? Ask me below!