How to do direct sales without being spammy

How to do direct sales without being spammy

Is it possible to do direct sales without being spammy?

You may be in direct sales or network marking or thinking about joining, and you may be wondering if there is a way to do direct sales without being spammy. I’m here to tell you, there is! It seems like everywhere you turn online, there are direct sellers spamming like crazy, on their profiles, in groups, and everywhere they can. Is this the only way to get sales and do business? Absolutely not! There are much better ways! Here are a few tips.

How to do direct sales and network marketing without being spammy. Direct sales or network marketing tips. www.melissaamackey.net

Business page vs personal profile

First things first. Do business on a business page, not your personal page! Facebook created business pages for a reason…for businesses! It is actually against Facebook’s terms of service to business on your personal page. You could risk getting put in Facebook jail. And yes, that is a real thing. Don’t risk it! It’s not worth it.

Besides, people don’t get on Facebook to be sold to! If you are doing business on your personal page, your friends and family are going to get annoyed and unfriend or unfollow you. You don’t want to lose friendships because of your business, do you? I didn’t think so. Using a business page for your business allows people who are actually interested in it to follow you and engage with you over there, and allows you to build relationships and stay friends with everyone else! Which in the long run is better for you business, anyway!

Read How branding your direct sales business can grow your business

Facebook groups

Second… DON’T ADD PEOPLE TO GROUPS WITHOUT THEIR PERMISSION! Sorry to yell at you, but this one is a big no-no. People are starting to get very annoyed, to say the least, at getting added to groups that they don’t want to be in. This will not only hurt your relationships with your friends/family, but it will also hurt your business and your group, as well. Many, if not most, of the people you add are not actually interested in being there. If they do not leave the group, then they are just empty group members, not engaging with your group or buying from you. Adding people to groups is just a great way to make people mad and turn them off from your business. Let them request to be added themselves, or send them a message first and see if they are interested in being a part of it!

Relationship building

My first two points touched on this, but one of the most important, if not THE most important, things you can do is to build relationships. Building relationships is really the key to growing your business. People don’t want to do business with a company. They want to do it with a person. And they don’t want to buy from just anybody. They want to buy from someone they know, like, and trust. So build that relationship (AUTHENTICALLY!) and let people get to know, like, and trust you. The real you. Engage them in conversation, get to know them and let them get to know you, serve them, provide value, etc.

Read Is your direct sales business ruining your friendships?

Selling all the time

Don’t just try and sell your product all of the time. 80-90% of your social media posts should be about things other than selling, and only 10-20% should be about your product. This means that you need to be providing value and engaging your followers. No matter what product or service you are selling, you will get better results when you shift your mindset from “how can I get customers/clients/sales” to “how can I provide value for my followers.” Ask questions, share info and tips and tricks, share behind-the-scenes photos, etc. Think about what other things your followers are interested in other than your product and talk about that. Build the relationships first, and the sales will follow.

You will get better results when you shift your mindset to providing value. Click To Tweet

It is very possible to do direct sale without being spammy, but it takes a mindset shift and implementing these tips. Tell me…what do you to to make sure you are not being spammy in your business?

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Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is your direct sales business ruining your friendships?

Is direct sales ruining friendships for you? Have you noticed people unfriending you on Facebook, not responding to your messages/texts/calls, not wanting to hang out with you, etc? It may have something to do with the way you are running your business. Direct sales doesn’t have to hurt friendships! It can actually help them! Is Your Direct Sales Business Ruining Your Friendships

Build relationships

The #1 rule in business, especially online business, is build relationships! I say this all the time, but people need to know, like, and trust you before they will buy from you, and especially if they are going to be a repeat customer! So your main focus with your business should be building relationships, not selling. Don’t believe me? Just try it! 😉

Stop adding people to groups

I feel like I should put this one in all caps and shout it from the rooftops. STOP ADDING PEOPLE TO GROUPS! Most people cannot stand this and it just turns them off from your business. So, if you are doing this, it is very likely hurting your business, not helping it. Plus, a smaller engaged and interested following is waaaay better than a larger unengaged, uninterested audience. Having tons of people in your Facebook is not good for your business, especially where Facebook is concerned, because according to Facebook, having an engaged following is more important than a large following!

Read How Branding Your Direct Sales Business Can Grow Your Business

Use a business page, not personal profile

Don’t do business on your personal profile! That is against Facebook’s policies and you could find yourself in Facebook jail if you do. (Yes, that is a real thing!) Facebook business pages exist for a reason….for business! This will help keep you from ruining friendships if you keep your personal profile for your personal life, things that your friends want to see and interact with you on, and keep your business to your business page where anyone who wants to keep up with your business can “like” it and follow and interact with you there.

Don’t be spammy or salesy

People do not get on Facebook to be sold to! If you are always just posting salesy stuff, you will be turning people off of your page. You should be posting only one sales post out of every 10 posts and other types of posts for the other 9. Think encouragement, motivation, inspiration, how-tos, behind the scenes, helpful info, tips/hacks etc.

Read Spring Clean Your Direct Sales Business

Be authentic and genuine

This is so important! People can see right through inauthentic people! Your followers, customers, and friends want to connect with you on a real level. They don’t want to have to be afraid that every conversation they have with you or every post they see is going to have to do with promoting your business or trying to sell to them somehow. They will see right through that and will not want to interact with you.

 

What do you do in your business to ensure you are building relationships and not hurting your friendships? Tell me!

How branding your direct sales business can grow your business

How branding your direct sales business can grow your business

How branding your direct sales business can grow your business

As a direct seller or network marketer, you may have heard about branding your business. You may have set fonts, colors, or a logo already. But branding is more than just those visuals, although they are important. Branding is also your voice, your personality, your message, etc. Did you know that branding your direct sales business can help grow your business? Here are some reasons why:

branding, direct sales, branding your direct sales business, grow your direct sales business, network marketing, MLM

Stand out

When you have a clear brand for your business, it will help you stand out from all of the other consultants in your company. You will be representing yourself as your own business, not just your company. This means you will stand out as a legit business owner, not just another consultant in the company. When you stand out from the crowd, you will get more followers and more customers. Don’t do what everyone else is doing, and don’t copy someone else! Stand out, be yourself, and be authentic! Customers will appreciate this about you and choose to buy from you.

Be recognizable

When you brand your business apart from your company, you become recognizable if you are consistent in your branding. This is important, because when your customers are scrolling through their news feeds, they will easily recognize you, especially if your visual branding is on point. When they recognize your brand they are more likely to stop and read what you have to say. You want them to stop on your page and get to know you, so you can begin to build a relationship with them. Relationships are important!

Read Do’s and Don’ts of Visual Branding

Be remembered

Branding your business successfully will not only cause your customers to recognize you and your brand, but it will help them to remember you as well. When they remember you, they are more likely to buy from you. And repeat buyers are huge for your business, so stand out and be remembered! If you are copying what everyone else in your company is doing, you are not going to be remembered. Create your own graphics with your branding, come up with your own posts, and do things your own way!

Grow the know, like, and trust factor

When you are recognizable, memorable, and standing out from others in your company, your customers are more likely to come back to your page and your business. They will get to know you, your personality, your message. You will be able to build a relationship with them. When they get to know you, they will realize they like you and learn that they can trust you. This is huge for your business, because customers buy from people they know, like, and trust. So work on building those relationships, knowing that your branding can help with that!

Have a clear message

If you have branded your business successfully, then your business and brand should have a clear message coming across to your customers. Your customers should know exactly what you stand for and what your business is all about. Let’s face it, for most of us, our business is not just about selling a product. There is usually something else driving our business. Maybe you are all about helping women feel more beautiful and confident. Perhaps your goal is to help people be more organized, help people get healthier, make people’s lives easier, etc. Your brand’s vision and message should come across to your customers through your branding. You should have a specific brand voice, personality, etc, that is unique to you.

Know your target market

When you try and market your business to anyone and everyone, you end up looking “watered-down” and appealing to no one. You need to have a specific market for your business and who you are marketing to. And be specific about it! Instead of just saying your target market is “women who need better skincare products,” come up with a specific “person” who you are marketing to. Maybe “she is a 55 year old women who can’t find a good skincare product and wants something moisturizing and good for dry, aging skin. She used tanning beds when she was younger and did not take care of her skin…” Keep it going and be specific! Not only will you attract people like your ideal client, but you will be attractive to others as well when you know exactly who you are marketing to!   What other tips do you have about branding your business? Which of these are you going to put into practice today? Tell me below!

What should a direct seller blog about?

What should a direct seller blog about?

Are you in direct sales or network marketing and are thinking about starting a blog, but you aren’t sure what a direct seller blog should be about? I am here to tell you that there are tons of things you can write about! I am hoping this blog post will help.

direct sales blog

What should a direct seller blog about?

Your product. This one is obvious. If you are part of a direct selling company, you are probably going to want to tell others about your product! That is totally fine to do, but just make sure you don’t over do it. You will not get and keep traffic to your blog if that is all you are posting about. And make sure your posts aren’t just salesy! You’ll want to use your blog posts to share how to use the products, little known tips about them, what problems they can solve for your customers, etc. Make sure your posts are useful.

Personal stories. Your blog is a fantastic place for your customers to get to know you, which builds that know, like, and trust factor that people are always talking about. When they get to know you (or feel like they know you!), they start to realize they like you. And when they like you, they want to buy from you. So don’t be afraid to share things about your life and put your personality into your posts! You can even share funny stories. Let your customers know who you are, what you like to do, etc.

Your blog is a fantastic place for your customers to get to know you. Click To Tweet

Behind the scenes. This goes along with my last point. Show some personality by giving your customers a glimpse of the behind the scenes of your work life. Share with them how you run your business, your office, your kids/pets helping (or “helping”) you, share about the process you take to get ready for a party or mail out packages/fun mail, etc. Your customers will like to see that side of your business as well!

Read 5 Reasons To Blog as a Direct Seller

Tips/tricks. These tips and tricks don’t have to be directly related to your product. They can (and probably often should) be about other things your target market is interested in. For example, if you sell Thirty One bags, your customers may be interested in organization, so you can share different tips relating to that topic. Maybe you sell jewelry or clothes and your followers appreciate different fashion tips. Those of you who sell a “green” product may have people interested in learning how to make their lives safer. For food related items, you can share recipes, tips, kitchen hacks, etc. And if your target market is mostly moms, you can always share parenting/mom life type of info! There is lots that you can share!

Advice. Advice kind of goes along with the tips/trick. But think of who your target market is, and share advice with them and what you have learned about different topics. Anything that they feel is helpful information will go over great with your audience! It will also help your content to get shared and pinned more often. People use the internet to research things, so let your blog answer some of their questions!

FAQ’s. Are there certain questions you get asked a lot? Share your answers to those questions! Then, whenever someone asks you one of those questions online, you can share your blog post with them! People use the internet to research things, so let your blog answer some of their questions!

Read Six Easy Steps to Start a Blog

Resources/tools. Are there certain resources or tools that you have come across that can make your audience’s life easier? Maybe you were working on a home project recently and found a really awesome tool to help, or maybe you came across a parenting resource and you want to share that resource with your followers. Share away, especially if it is relevant to your following! Again, be helpful!

Business. You can share information related to running a business with your followers. Maybe there is someone who is thinking about joining you, but isn’t sure she knows enough about running a business. You can share how you run yours and different things you have learned.

 

Hopefully now you have plenty of ideas to get you started with your blog! I have also created a content ideas worksheet for you, which you can download and use to plan your content for your blog! You’ll write in your mail content categories, then you can fill in those categories with more specific ideas (i.e. Organization – kitchen organization, office organization, etc). Just enter your info, download, and enjoy!

What content ideas did you come up with? Tell me in the comments below!

When should a direct seller start a blog? (and how to do it)

When should a direct seller start a blog? (and how to do it)

Are you a direct seller or network marketer? Have you thought about starting a blog or having your own website but are not sure when, why, how you should do it? Keep reading, I’ve got some answers! Here are some reasons you may be ready to take the next step of starting a website. (This blog post may contain affiliate links from things I love!)

direct sales blog

You are ready to grow your business.

Typically, when someone in direct sales starts a website and blog, their business grows. So if you are consistently running your business and are ready to grow and take it to the next level, starting your own website and blog is a great next step to take! You can use it as a place to send potential customers, hosts, or recruits more information about you and your business. It is also a good place to share information about your products and what they can do for people. You can use it to share other information your target market might be interested in reading about. It is also a way to show yourself as the go-to “expert” in certain topics. There are endless ways that you can use your site to grow your business!

You want to do more to help your customers and to connect with them.

When I was in direct sales (still am), before I started my web design and brand strategy business, I knew I wanted to do more than just sell a product. I wanted to help my customers learn more about making their home a safer haven, educate them on the dangers of harmful chemicals in many of the products we use, encourage the moms I was reaching, and help them solve other problems in their homes. I wanted a place to be able to do that more than just Facebook. A place where they could get to know me and connect with me. I realized that a blog was the perfect place to do that. On your blog, you can write about all kinds of things, not just product or company related. Your customers truly get to know you and your passion to help and serve them.

You want to own your content and not risk it being deleted by Facebook

While Facebook business pages are a must-have for any direct sales business, when you are only using Facebook pages or groups to connect with your customers, you run the risk of Facebook shutting you down at any time and losing all of your content. You don’t actually own anything on Facebook. They can do whatever they want with your accounts at any time. But, not so if you have a self-hosted website! On your website you own your content. You can back it up frequently with plugins like UpdraftPlus so you never lose anything. So, even if Facebook would happen to shut you down for some reason, you would still have your website and blog (and hopefully an email list!) to keep your business running.

You want to get more customers by showing up in search engines and on Pinterest

There’s this little thing you’ve probably heard about called Search Engine Optimization, SEO, that you can use on your website. Basically, you plug in keywords and meta description in your blog posts, pages, and images, etc. There are different tricks that you can use to optimize your website in search engines so that people can find you more easily. Pinterest is also a great tool for your business to be found. You can pin your blog posts on Pinterest and get more views, visitors, and customers that way.

You are ready to stand out from all the other consultants

If you are ready to do more with your direct sales or MLM business, more than just selling your products and doing parties, then starting a blog or website is a good next step for you. Brenda Ster, a direct sales trainer from the Sassy Suite, has a Direct Sales Social Media Pyramid that she talks about in this blog post. She says, “The higher you climb on the social media pyramid, the fewer people from your brand that are on that channel, so the easier it is for you to stand out when you post and engage consistently.” The highest platform on the social media pyramid, according to Brenda, is blogging! So when you are a direct seller with a blog, you will definitely be standing out as one of the few consultants with a blog!

If you're ready to do more with your MLM biz, then starting a blog or website is a good step. Click To Tweet

Join my Facebook group, Brand Bosses, where we talk all things branding, blogging, websites, marketing tips, and more!

Next steps….How do I do it?

Ok, so maybe you’re ready take that next step, but you have no clue HOW to do it or get started! Well, I can help you with that! Check out my post, Six Easy Steps for Starting a Blog!

Another great option is to hire someone to do it for you so that you can spend your time running your business instead of taking the time to figure it out. If that is you, I’d love to connect with you and see if I can help with that! Just schedule a FREE 15 minute consultation with me.

Do you have questions about starting a blog? Ask me below!

Spring Cleaning Your Direct Sales Business

Spring Cleaning Your Direct Sales Business

It’s officially spring time and talk of spring cleaning is everywhere! While I know I need to spring clean my house, I am going to put it off for now and spring clean my business, instead! 😉

Time to Spring Clean your business! www.melissamackey.net

Time to Spring Clean your business!

7 Tips for Spring Cleaning Your Business

  • Do you have empty likes on your Facebook page? You know, those people who are never going to buy from you? Maybe other consultants in your company or people who liked your page through a like ladder of some sort? Having those people on your page is actually not good for it! No, numbers are not all that matters. A small following of people who engage with you is way better than a large following of people who don’t care about your business. They are unlikely to engage or ever buy from you, so it is a good idea to just get rid of them! Go through FB page “likes” and delete anyone who is unlikely to actually buy from you. A small following of people who engage is better than a large following of people who don't. Click To Tweet
  • How organized and clean is your office? Did you make a resolution in January to keep up with the office organization and paperwork? Yeah, me too. Has that already gone by the wayside and become clutter? Yeah, mine too. Take a day to really organize and clean your office and paperwork and set up a system for keeping it that way…at least until next month. 😉
  • How is your system for customer follow ups? Take some time to go through your past orders from the year and follow up with anyone you have missed! And make sure you have a system for follow up so no one gets left behind.
  • If you’re like many entrepreneurs, you started out the first of the year with a bang and a determination to rock your business this year. But somewhere along the way reality sets in, fears creep up, doubt rises, and motivation fades. If this is you right now, then go back and revisit your “why!” Do you have a mission statement for your business? Maybe you need to dust it off and get back on track. Spring cleaning time is a great time to do this! (And if you think you need a re-brand, just contact me! I can help you decide if that is something that will help your business or if you just need some encouragement to keep on going!)

    Check out my post on Visual Branding and download my FREE Brand Workbook!

  • Along with revisiting your mission statement and your why, what about updating your FB business page about section? You should update this every so often and keep it fresh and up to date. Your about section on your FB page and your about page on your blog are two of the most-read parts of your page/blog! So keep them interesting, and make sure you update them often!
  • How are you on keeping up with your social media platforms? Do you sometimes struggle to stay on top of them? Yeah, me too. One thing that helps me is to frequently sit down and batch my graphics. (I hope you are creating your own graphics for your social media platforms and not using others’ graphics!) I sit down and just focus on creating a bunch of different graphics at once. Then I schedule them on my social media platforms. If you can get into a routine of doing this every so often, it can help you stay on top of things!
  • Ok, let’s talk email inbox. Are you someone who likes a clean and organized email inbox or is yours like mine where every email you’ve ever received is still sitting there? Yeah, I am going to be working on this list, too! 😉 Go through and delete anything you don’t need, organize emails you are keeping into folders, and make sure to unsubscribe from emails and lists you don’t really need/read. Then start fresh and keep it clean and organized!

Well, there you have it. 7 ways to spring clean your business! First, leave me a comment and tell me what you are going to do to spring clean your business, then go get started! And be sure to come back when you’re done and tell me what you did and how it went!

 

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